UnCANny Resemblance: Pringles Unveils “Mr. P” Big Game Ad Starring Chris Pratt
Pringles® is back with its seventh consecutive Big Game ad spot, and this time, they’re bringing Hollywood star power to the snacking scene. In “Mr. P,” viewers are treated to a flavorful journey alongside none other than the iconic mustached character himself, played by none other than Chris Pratt.
Spotting Mr. P Everywhere:
For years, fans of Pringles have delighted in spotting the mustached character, affectionately known as Mr. P, in various unexpected places and faces. From pet faces to latte foam, the Pringles guy has become a recognizable figure beyond just the snack aisle, with over 30,000 sightings documented on social media. Inspired by these snacking sightings, Pringles is taking the fun to the next level by showcasing Mr. P in the most surprising places – including the big screen with Chris Pratt.
The Chris-ps Unveiled:
Leading up to the Big Game, speculation ran rampant as fans eagerly awaited the reveal of whose iconic mustache would grace the Pringles ad spot. Once a source close to Pratt hinted at his involvement, bestselling author and advocate Katherine Schwarzenegger Pratt confirmed her husband’s role as Mr. P, sending fans into a frenzy of excitement.
A Flavorful Resemblance:
In the 30-second spot, viewers witness Pratt’s realization of the uncanny resemblance between himself and Mr. P. As he grapples with this unexpected discovery, Pratt is offered the opportunity of a lifetime – to star as Mr. P in a blockbuster movie. Through humor and charm, the ad highlights the ubiquitous presence of Mr. P, even within Pratt himself.
A Celebration of Snack Icons:
According to Lyndsay Rogers, Kellanova’s U.S. Salty Snacks Vice President and General Manager, the “Mr. P” campaign marks Pringles’ inaugural appearance as Kellanova. It celebrates the organic enthusiasm of fans who have long embraced Mr. P as a beloved snacking icon. With Chris Pratt onboard, the spotlight shines even brighter on this global favorite.
Integrated Campaign Approach:
Grey New York brings the “Mr. P” spot to life, showcasing Pringles’ commitment to delivering entertainment and flavor in equal measure. The 30-second ad, set to air during the first quarter of the Big Game, is supported by a comprehensive integrated campaign spanning PR, digital, retail marketing, influencer collaborations, and social media engagement.
Conclusion:
As Pringles takes center stage during the Big Game, viewers can expect a snacking experience like no other. With Chris Pratt embodying the spirit of Mr. P, the brand invites audiences to join in the fun and embrace the unexpected – because when it comes to Pringles, flavor and entertainment go hand in hand.
