In the evolving landscape of mortgage experiences, Permanent TSB (PTSB) stands out with its innovative approach, beautifully encapsulated in the ‘Moving With You’ campaign. Following the successful launch of the ‘Altogether More Human’ brand platform in October, PTSB collaborates with Publicis Dublin to showcase the seamless benefits of its digital mortgage offering.
The campaign, brought to life by Publicis Dublin and skillfully produced by Man Vs Machine, builds on the core message of ‘Altogether More Human.’ It underscores the harmonious integration of cutting-edge technology and personalized human support to provide customers with a mortgage journey that is not only efficient but also deeply human.
At the heart of ‘Moving With You’ is the idea that the mortgage journey can be undertaken comfortably from the living room couch, reflecting the ease and convenience that PTSB offers through its digital mortgage experience. The visual narrative unfolds, portraying individuals progressing through their mortgage journey, all while enjoying the comfort of their homes.
Ger Roe, Board Creative Director of Publicis Dublin, sheds light on the campaign’s conceptualization, stating, “Understanding that the mortgage journey isn’t always easy was absolutely key to demonstrating the real benefit of this product and the difference of a PTSB mortgage experience. Our campaign shows this by using the visual device of customers on their mortgage journey from the comfort of their sofas.”
The visual metaphor of customers navigating their mortgage journey from the familiar setting of their living rooms reinforces the idea that PTSB is not just a financial institution but a companion, offering support when needed. It creates a relatable and reassuring image, emphasizing that PTSB is there for its customers every step of the way.
Stephen Jackson, representing PTSB, highlights the campaign’s commitment to being ‘Altogether More Human.’ He expresses, “Our new campaign backs up our promise to be ‘Altogether more human’ by listening to our customers and designing a new mortgage experience that brings the best of our award-winning technology and our people together to deliver a better home-buying journey for customers.”
The ‘Moving With You’ campaign, unveiled in December 2023 in Ireland, aligns with PTSB’s dedication to providing an elevated mortgage experience. By combining state-of-the-art technology with a human touch, PTSB aims to redefine the narrative around home-buying journeys, making them more accessible, personalized, and stress-free.
As prospective homeowners embark on their mortgage journey, PTSB is positioned not just as a financial facilitator but as a partner committed to making the process smoother and more human-centric. The campaign serves as a visual testament to the brand’s promise, illustrating how technology and human connection can seamlessly coexist to deliver an Altogether More Human mortgage experience.
In conclusion, ‘Moving With You’ isn’t just a campaign; it’s a representation of the transformative power of innovation and empathy in the financial sector. PTSB’s commitment to creating a better home-buying journey is vividly captured in this campaign, inviting customers to experience a mortgage process that moves with them, ensuring their comfort, convenience, and confidence every step of the way.
