In the heart of Saudi Arabia lies Qiddiya, a city unlike any other, where play isn’t just a pastime but a way of life. As we celebrate Founding Day 2024, we reflect on the profound impact play has had on our society and how it continues to shape our future.
Picture this: it’s 2024, and Qiddiya is buzzing with energy as residents and visitors alike come together to celebrate Founding Day. But our journey doesn’t start here – it begins centuries ago, in the seventeenth century, when play first emerged as a fundamental part of society. From there, we travel through time, exploring different eras – the nineties, the seventies, the forties – each characterized by its unique games and pastimes.
But what ties these seemingly disparate moments together? Play. Whether it’s children playing in the streets or adults engaging in leisure activities, play has always been an integral part of human experience. It’s what brings us together, fosters creativity, and fuels innovation.
In Qiddiya, play takes on a whole new meaning. It’s not just about entertainment – it’s about community, culture, and connection. As we journey through the city, we see how play has shaped the lives of its residents, inspiring them to dream big and reach for the stars.
But perhaps the most powerful message of all is the tagline of our campaign: “From Founding Day, Play keeps us alive.” It’s a reminder that play isn’t just a luxury – it’s a necessity. It’s what keeps us vibrant, engaged, and alive.
This campaign, created by ad agencies Allthingsdibo and HRMNY, is more than just a celebration of play – it’s a testament to the enduring power of the human spirit. So join us as we embark on this journey through time and discover how play keeps us alive in Qiddiya, Saudi Arabia’s city of play.
