Rakuten, the premier shopping platform renowned for its Cash Back and rewards, has joined forces with actress Kate Hudson and fashion designer Patricia Bonaldi of PatBO to unveil its latest advertising endeavor, “Shoppers Get It.” This new campaign celebrates the excitement of uncovering hidden shopping gems and cements Rakuten’s position as the go-to destination for savvy shoppers seeking savings and rewards.
In the spotlight is a captivating ad featuring Kate Hudson, which captures relatable moments of connection between strangers during a night out. Set in the chic ambiance of a bar’s ladies’ room, the ad unfolds as two women realize they’re donning the same stunning PatBO dress. However, only one of them received Cash Back from Rakuten. Cue Kate Hudson’s entrance, also adorned in the same dress, revealing she too utilized Rakuten to earn Cash Back on her entire ensemble.
This engaging ad not only highlights the joy of discovering lucrative shopping opportunities but also emphasizes Rakuten’s commitment to rewarding its members for their purchases. As part of this campaign, Rakuten collaborated with renowned runway designer Patricia Bonaldi to create an exclusive PatBO velvet mini dress with exquisite rhinestone detailing. This custom creation is offered exclusively to Rakuten members, with an enticing 10% Cash Back offer, available for a limited time starting February 26.
Titled “Ladies’ Room,” this professional campaign debuted in the United States in February 2024. It marks Rakuten’s strategic move to merge the worlds of fashion and savings, catering to consumers’ desires for both style and value. Through this film medium campaign, Rakuten aims to showcase its prowess in the electronic devices and retail services sectors, offering shoppers unparalleled opportunities to shop smartly and save significantly.
With Rakuten’s “Ladies’ Room” campaign, shoppers can elevate their shopping experiences while enjoying the thrill of Cash Back rewards on their favorite designer purchases. As the ad unfolds, viewers are not only entertained but also inspired to explore Rakuten’s vast array of offerings and discover the countless ways to shop smarter and save more. After all, with Rakuten, every purchase is an opportunity to earn rewards and unlock exciting new shopping secrets.
