In Canada, despite ongoing recycling efforts, residual materials continue to accumulate, straining sorting centers and landfills. To address this issue and encourage better consumption habits, Recyc-Québec launched the Summit campaign. Created by the renowned ad agency Cossette, this film campaign utilizes a powerful visual metaphor to raise awareness of the environmental consequences of excessive waste accumulation. By showcasing the extent of the problem, Recyc-Québec aims to inspire individuals and communities to adopt more sustainable consumption practices and reduce their ecological footprint. Through compelling storytelling and impactful visuals, the Summit campaign serves as a call to action for collective environmental stewardship and responsible resource management. This professional initiative underscores Recyc-Québec’s commitment to promoting environmental awareness and driving positive change in Canada’s waste management landscape.
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