Renault is revving up excitement with the launch of the highly anticipated Renault Captur E-Tech full hybrid. As the flagship model in the Renault range, this sleek restyling marks a significant milestone for the brand and its creative partner, Publicis Conseil.
With over 2 million units sold worldwide, the Renault Captur has established itself as a leader in the automotive industry. Now, with the introduction of the new E-Tech full hybrid engine, Renault is pushing boundaries and redefining the driving experience.
The campaign, aptly titled “Push it to the limit,” builds on the success of Renault’s previous campaign, “Use it wisely,” which emphasized energy sobriety and encouraged customers to embrace alternative modes of transportation. This new chapter in Renault’s story takes a playful yet nostalgic approach, paying homage to classic car advertisements of the past while embracing the advancements of the present.
The film takes viewers on a journey through the evolution of automotive advertising, parodying the seductive and power-driven messages of the past. Iconic Renault models from the 70s, 80s, and 90s make cameo appearances, accompanied by a soundtrack reminiscent of the iconic 80s film Scarface.
However, amidst the nostalgia, Renault emphasizes its commitment to innovation and sustainability. The transition to the present is symbolized by a sculpture crafted from old television screens, representing the brand’s move away from outdated practices towards a more modern and eco-conscious future.
The new Renault Captur E-Tech boasts impressive features, including a full hybrid engine that saves up to 40% fuel in urban environments and can be driven electrically for up to 80% of the time. With a range of up to 1000 km, it offers both performance and efficiency.
In addition to its advanced motorization, the Renault Captur receives a distinctive restyling, reflecting the brand’s contemporary design language. With sharper lines, a sleek radiator grille, and a new luminous signature, the Captur exudes modernity and sophistication.
Furthermore, Renault elevates the driving experience with the integration of the OpenR link multimedia system powered by Google. From Google Maps navigation to voice control with Google Assistant, drivers enjoy seamless connectivity and access to a wide range of applications via Google Play.
Overall, the “Push it to the limit” campaign encapsulates Renault’s evolution, from its heritage of iconic models to its embrace of cutting-edge technology and sustainability. As Renault looks towards the future, the new Captur E-Tech sets the standard for innovation and performance in the automotive industry.
