Ritual Vit
amins, founded by Katerina Schneider, is shaking up the supplement industry with its bold new campaign, “Trace Like a Motherf*cker.” Partnering with Giant Spoon, Ritual is on a mission to redefine the category with a subversive, integrated campaign that puts traceability front and center.
The campaign celebrates Ritual’s commitment to traceability, allowing consumers to track the origins of ingredients and understand why they’re included in their supplements. With a :45 film directed by Sundance-winning director Kate Jean Hollowell, “Trace Like a Motherf*cker” pays homage to the meticulous research and attention to detail that goes into finding the right supplements.
But why the provocative language? Well, if you build a Venn diagram around mothers and motherf*ckers, you’ll realize they both go hard. Ritual, founded by a mother, embraces that unapologetic mom energy and channels it into a campaign that challenges conventions and breaks stereotypes.
The campaign features a variety of :15 and :10 cutdowns for streaming and social media, along with OOH ads in Los Angeles and Dallas. It’s an integrated approach designed to resonate with Ritual’s audience in connected environments.
Ritual understands that navigating the wellness space can be overwhelming, with consumers questioning everything they put into their bodies. That’s why Ritual goes above and beyond to ensure transparency, sourcing ingredients from suppliers who share their values, prioritizing third-party testing and certifications, and investing in clinical studies to validate their products’ efficacy.
By bringing a frank, unabashed energy to the creative, Ritual’s “Trace Like a Motherf*cker” campaign is rallying a community of healthy skeptics to embrace their obsession with better health and quality ingredients.
So, if you’re ready to take control of your health and demand transparency from your supplements, join the movement and “Trace Like a Motherf*cker” with Ritual Vitamins.
This professional campaign titled ‘Trace Like a Motherf*cker’ is making waves in the United States, challenging the status quo in the health and pharmaceutical industries. Created by ad agency Giant Spoon, this integrated campaign is changing the conversation around supplement traceability and transparency.
