Ritz Live Buttery-er: A Decadent New Experience
RITZ, America’s beloved butter-flavored cracker, is elevating the snacking experience with the launch of its new limited-edition Buttery-er Flavored Crackers. Encouraging fans to ‘Live Buttery-er,’ these crackers are infused with extra buttery flavor, promising a richer, more indulgent taste.
To celebrate this launch, RITZ has partnered with renowned jewelry designer Greg Yüna to create a unique, luxurious prize: a 24-karat solid gold bar shaped like a stick of butter, valued at approximately $100,000. Fans who embrace the ‘Live Buttery-er’ lifestyle have a chance to win this extraordinary piece.
Elevating the Snacking Experience
The new RITZ Buttery-er Crackers take the signature buttery taste that fans love and intensify it, making each flaky, delicious bite even more decadent. The launch aims to inspire fans to bring a touch of extravagance to their everyday moments. Whether it’s a hint of bling, a dash of vibrancy, or a burst of authenticity, RITZ invites everyone to add a little something extra to everything they do.
“The RITZ brand has become synonymous with golden buttery flavor,” said Mayte Killeen, RITZ Senior Brand Manager. “With the new limited-edition Buttery-er Crackers, we’re taking it to the next level for our buttery-flavor-loving fans by offering one lucky winner the ultimate prize of a 24-karat gold bar in the shape of a traditional stick of butter, all in homage to the extra buttery flavor they know and love.”
The Golden Collaboration
Greg Yüna, a New York City-based luxury jeweler and artist, expressed his enthusiasm for the project: “I’ve always loved working with gold for its power to automatically elevate any concept. This project was something that my team and I could execute with excitement because we definitely know how to be extra. We turned an everyday essential into something luxurious and special, all inspired by the buttery flavor of RITZ Crackers.”
How to Participate
Starting April 29, 2024, the limited-edition RITZ Buttery-er Crackers will be available at retailers nationwide for $4.29. Fans can join the ‘Live Buttery-er’ promotion by creating a TikTok video using the Live Buttery-er TikTok effect, beginning May 1st at 12:00 a.m. ET and ending May 20th, 2024, at 11:59 p.m. ET. To enter, post the video on TikTok, tag @theritzcrackersofficial in the caption, and include the hashtags #livebutteryer and #RITZcontest. There is also a mail-in entry method available.
One lucky participant will win the coveted butter-inspired 24-karat solid gold RITZ-branded bar, a testament to the brand’s commitment to adding a touch of extravagance to everyday life.
This professional campaign titled ‘Live Buttery-er’ was launched in the United States in April 2024. Created by the RITZ brand, this integrated media campaign is part of the Confectionery and Snacks industry and includes five media assets. With this campaign, RITZ continues to push the boundaries of snacking indulgence, proving that you can never have too much of a good thing.
