In the bustling city of Lima, amidst the daily rush and routine, there’s a quiet struggle that often goes unnoticed – the plight of families seeking medical treatment for their children. Every day, forty families arrive in Lima, hoping to find solace and support during their challenging journey. Yet, amidst the sea of faces, only one person finds a place to call home, thanks to Casa Ronald McDonald.
This poignant reality has prompted Casa Ronald, in partnership with McDonald’s Peru, to launch a heartfelt campaign in collaboration with Publicis Peru. Titled “40 Children, 1 Chair,” this campaign aims to shed light on the harsh realities faced by families grappling with complex medical conditions.
At the heart of the campaign lies a simple yet powerful message: donate to the Ronald McDonald House and make a difference in the lives of these families. By contributing to this cause, you can provide much-needed support and comfort to families navigating the challenging waters of medical treatment. Your donation not only offers a roof over their heads but also provides emotional support and a sense of belonging during difficult times.
“40 Children, 1 Chair” employs the symbolism of a game of musical chairs to underscore the stark reality faced by these families. Just like in the game, where multiple players vie for a single seat, these families struggle to find a place to stay amidst their children’s treatment. The film poignantly captures this desperation, highlighting the urgent need for support and intervention.
Speaking about the campaign, Kathy Carrillo from Publicis Peru emphasizes the importance of raising awareness and offering tangible solutions to address this pressing issue. Through “40 Children, 1 Chair,” the campaign seeks to mobilize support and resources to expand the reach of Casa Ronald, providing hope and assistance to more families in need.
The campaign has garnered widespread support from various quarters, including Señor Z, Del Mate Productions, and Rodrigo Malnati. For Bacha Caravedo, Director of Señor Z, the project was driven by a deep sense of purpose and a desire to make a meaningful impact.
As Sandra Santillán Zuñiga, Director of Sustainability at the Ronald McDonald House, aptly sums up, “The road ahead may be challenging, but with the collective strength, knowledge, and heart, we can overcome any obstacle.” Together, let’s rally behind “40 Children, 1 Chair” and make a difference in the lives of those who need it most.
This professional campaign, born out of compassion and driven by a shared commitment to social good, exemplifies the transformative power of collective action. Let’s join hands and be the change we wish to see in the world.
“40 Children, 1 Chair” – a campaign that speaks volumes in its simplicity and resonates deeply in its message. Watch, share, and support the cause today.
