Once upon a time, the renowned brand “Roshen Wafers” embarked on an exciting journey with its inaugural TV advertising campaign, setting its sights on entering the competitive Polish market.
Wafers, a beloved national product, hold a special place in the hearts of Poles, with Poland proudly standing as the world’s leading exporter of wafers for over a decade. For Roshen’s debut in the demanding Polish market, the mission was clear: convey a distinctive message — “These wafers are delicious.” Our role was pivotal in crafting a communication strategy that would resonate with the discerning Polish audience.
In our visually captivating video, we decided to infuse a timeless tale with an unexpected twist, introducing the delectable element of wafers into the narrative of Red Riding Hood. Departing from the conventional storyline, our wolf isn’t a fearsome beast but just an ordinary guy. Red Riding Hood, far from the innocent girl, takes on the role of a practically mischievous mastermind.
The professional campaign, aptly titled ‘Roshen Wafers,’ unfolds its magic in both Poland and Ukraine, captivating audiences with a fresh perspective. Created by the innovative minds at Drama Queen, this Film medium campaign is a delightful foray into the Confectionery and Snacks industry, featuring a singular media asset.
Published in December 2023, the campaign invites viewers to immerse themselves in the enchanting world of Roshen Wafers, where every bite tells a story of delightful indulgence. With a creative approach that adds a unique twist to a classic tale, Roshen Wafers aims to establish itself as not just a treat but a memorable experience. Join us on this journey, as we redefine the art of savoring wafers with the charm of ‘Roshen Wafers.’
