Royal Philips, a global leader in health technology, is leading the charge with its new #ShareTheCare brand positioning and movement for Philips Avent. In a world where the demands of parenting can often feel overwhelming, this initiative calls on families, friends, and communities to come together and help moms and all new parents share the care. By prioritizing well-being and self-care, parents can provide the best possible care for their baby, ensuring a healthier and happier family dynamic.
Understanding the Need for Support
Backed by comprehensive research, Royal Philips sheds light on the challenges faced by new parents, particularly mothers. The findings reveal that nearly half of moms (44%) experience pressure to “do it all,” often feeling guilty about prioritizing their own needs. This insight underscores the critical need for society to step in and support parents, especially mothers, in balancing their caregiving responsibilities with self-care.
A Call to Action
Claudia Calori, Head of Global Marketing at Philips Personal Health, emphasizes the importance of initiating conversations and offering assistance to mothers in need. By collectively changing attitudes and behaviors, society can make a meaningful difference in the lives of parents. The launch of #ShareTheCare coincides with Daylight Saving Time, serving as a timely reminder to prioritize support for parents as they navigate the challenges of caregiving.
Spreading the Message
To amplify the message of support for parents, Philips Avent launched activations in prominent locations across New York City, San Francisco, and Ottawa. These landmarks serve as powerful symbols of the need to give parents more time, especially in the face of societal pressures and time constraints. By raising awareness and sparking conversations, Philips Avent aims to foster a culture of support and understanding for parents worldwide.
Empowering Mothers
Marci El-Deiry, Global Business Unit Leader at Philips Mother and Child Care & Women’s Health, emphasizes the importance of empowering mothers to prioritize their well-being without guilt or stigma. Philips Avent is committed to supporting women throughout their parenting journey, offering a range of intuitive solutions designed to instill confidence and reassurance. From baby bottles and pacifiers to the Philips Pregnancy+ app, Philips Avent equips parents with the tools they need to navigate the early stages of parenthood with ease.
A Collaborative Effort
Partnering with advertising agency LePub Amsterdam, Philips Avent brings the #ShareTheCare movement to life through a series of compelling campaigns and activations. Working closely with production partners and outdoor media groups, Philips Avent ensures that its message reaches audiences far and wide, sparking meaningful conversations and driving positive change.
A Commitment to Health and Well-being
As Philips Avent celebrates its 40th anniversary, the brand remains dedicated to supporting mothers and families worldwide. Through innovative products and digital solutions, Philips Avent empowers parents to share the care with confidence, ultimately enhancing the health and well-being of both mother and baby.
Conclusion: A Movement for Change
With the launch of #ShareTheCare, Royal Philips reaffirms its commitment to supporting parents and promoting a culture of care and compassion. By encouraging families, friends, and communities to come together in support of new parents, Philips Avent aims to create a brighter and healthier future for families around the globe.
