Samsung, renowned for its innovation in the realm of technology, has once again pushed the boundaries with its latest venture: IMPULSE. Developed in collaboration with Cheil Worldwide Spain, IMPULSE introduces a revolutionary AI app designed to enhance speech fluency and empower individuals with speech impediments or disorders.
At the core of this groundbreaking app lies a fusion of cutting-edge mobile technology and sophisticated artificial intelligence. IMPULSE leverages the advanced capabilities of the Samsung Galaxy Watch to provide users with an invisible haptic speech coach, seamlessly integrated into their daily lives.
The concept behind IMPULSE is ingenious yet remarkably simple: by harnessing the power of rhythm therapy, the app aims to address speech impediments and disorders by providing users with a silent, haptic speech pattern to follow. Drawing on an algorithm based on Natural Language Processing, IMPULSE analyzes speech patterns and translates them into rhythmic vibrations, guiding users to improve their speech fluency subconsciously.
One of the key innovations of IMPULSE is its utilization of the vibrometer technology embedded within the Galaxy Watch. This allows users to access the speech-enhancing features of the app anytime, anywhere, without the need for specialized equipment or clinical settings. Whether speaking in English, Portuguese, Spanish, or other languages, users can benefit from IMPULSE’s assistance, with additional language support planned for future updates.
The development of IMPULSE involved extensive research and collaboration with experts in speech therapy and technology. Tested with over 200 patients across multiple countries, including Spain, Portugal, the US, Ghana, and EMEA, the app has received endorsements from esteemed organizations such as the Spanish Association of Speech Therapists and the Portuguese Society of Speech Therapy.
Following a successful beta launch in Spain and Portugal, IMPULSE is now available for Android users, free of charge. To support users in maximizing the app’s capabilities, Cheil WW Spain has created tutorial videos outlining its features, along with compelling testimonials from medical experts and patients.
IMPULSE represents a significant milestone in Samsung’s ongoing commitment to “Technology with Purpose.” By harnessing the power of mobile technology and AI to address real-world challenges, Samsung continues to demonstrate its dedication to improving lives and enhancing accessibility for all.
Alfonso Fernandez Iglesias, CMO and Head of Ecommerce Direct to Consumer at Samsung España, emphasized the company’s focus on creating innovations that have a meaningful impact on people’s lives. Through collaborative efforts and leveraging expertise from diverse fields, Samsung aims to make transformative technologies accessible to everyone.
Alejandro Di Trolio, Executive Creative Director at Cheil WW Spain, highlighted the democratization of rhythm therapy enabled by IMPULSE, emphasizing its potential to empower individuals with speech disorders by providing them with a constant companion and coach.
Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, underscored the role of mobile tech and AI in driving creative innovation, praising IMPULSE as a testament to Samsung’s commitment to pushing boundaries and opening up new possibilities.
In conclusion, IMPULSE stands as a testament to the power of innovation and collaboration in addressing real-world challenges. With its innovative blend of technology and therapy, Samsung’s latest venture promises to make a meaningful difference in the lives of individuals with speech impediments, offering newfound confidence and empowerment on their journey to improved speech fluency.
