Sandman Hotel Group is making waves with their newest campaign, marking their first major initiative in over two decades. With a mission to encourage Canadians to prioritize travel experiences and save on accommodations, Sandman Hotels aims to help families create unforgettable memories that are truly “fridge-worthy.”
In a world where post-pandemic spending habits are shifting and inflation is on the rise, many travelers are seeking budget-friendly options without sacrificing their love for travel. Sandman Hotel Group recognizes this trend and positions itself as the go-to choice for affordable yet quality accommodations across Canada.
With 54 locations nationwide, Sandman Hotel Group offers exceptional value among midscale hotel brands, making it a top choice for families and travelers seeking budget-friendly getaways. Fiona McFaul, Vice President of Marketing & Loyalty at Sandman Hotel Group, emphasizes the brand’s commitment to delivering outstanding guest experiences and fostering customer loyalty.
The campaign’s central theme revolves around the idea of “fridge-worthy memories,” tapping into the sentiment that families love to decorate their refrigerators with souvenirs and mementos from their favorite trips. By staying at Sandman Hotels, families can allocate more of their travel budget to creating cherished memories and experiences.
To bring this concept to life, the campaign features a 30-second commercial showcasing families enjoying memorable moments at Sandman’s various locations. Additionally, stop-motion animations on social media platforms highlight the affordability and value of Sandman Hotels, while digital out-of-home advertisements showcase fridges filled with family memories, accompanied by compelling messages.
Kyle Darbyson, Creative Director at Full Punch, the agency behind the campaign, explains that the focus is on the emotional benefits of travel rather than simply listing amenities. By highlighting the joy of creating lasting memories, Sandman Hotels aims to resonate with families and inspire them to choose Sandman for their next getaway.
The campaign, titled “Fridge Worthy Memories,” has been rolled out in Canada, the United Kingdom, and the United States, targeting travelers across key markets. With a multi-channel approach encompassing digital, film, and out-of-home media, Sandman Hotels aims to capture the attention of travelers seeking affordable and memorable travel experiences.
In summary, Sandman Hotels’ “Fridge Worthy Memories” campaign represents a strategic effort to position the brand as a leader in affordable hospitality while inspiring travelers to prioritize experiences over expenses. As families across the globe seek to create lasting memories, Sandman Hotels offers the perfect blend of value, quality, and unforgettable experiences.
