In the dynamic world of banking, where competition is fierce and creativity is key, Santander continues to push boundaries with its innovative campaigns. The latest installment of their acclaimed series, “Santander Edge,” brings back the beloved CEOs from the Bank of Antandec, along with veteran journalist Jon Snow, for a hilarious journey through the world of finance.
Crafted by the talented team at House 337, in collaboration with Merman Production, Mitre Studios, Carat, and IPG, this campaign is a testament to Santander’s commitment to creativity and storytelling. With a blend of humor, wit, and creativity, the campaign takes viewers on a memorable ride, showcasing the bank’s latest offering, the Edge current account.
Set against the backdrop of a competitive banking landscape, the campaign follows the misadventures of the Bank of Antandec CEOs as they attempt to outshine Santander with their own banking services. From comical attempts at sabotage to unexpected revelations, each installment of the campaign is packed with entertainment and excitement.
In the first TV ad, viewers are treated to a news bulletin presented by none other than Jon Snow himself. The segment highlights Santander’s bold stunt of projecting the “Edge” logo onto the iconic White Cliffs of Dover, only to be foiled by pranksters who transform it into “SausEdge.” As CCTV footage reveals the culprits behind the sabotage, it becomes clear that the Bank of Antandec CEOs are behind the mischief.
The second spot delves deeper into the rivalry, as the Bank of Antandec executives confront their own staff members who have been secretly enjoying the benefits of Santander’s Edge current account. The humorous confrontation adds another layer of hilarity to the campaign, showcasing Santander’s superior offerings in a lighthearted manner.
Launching on May 3, the campaign will be visible across various platforms, including TV, video on demand, cinema, radio, out-of-home advertising, social media, digital display, in-branch promotions, and the Santander website. Additionally, the campaign will come to life through innovative OOH activations, including live projections and giant branded edges in prominent locations across the UK.
This professional campaign, aptly titled “Edge,” epitomizes Santander’s commitment to innovation and excellence in the finance industry. With its clever storytelling, engaging characters, and strategic execution, the campaign is poised to captivate audiences and solidify Santander’s position as a leader in the banking sector.
As consumers continue to seek banking solutions that combine convenience, innovation, and reliability, Santander remains at the forefront, delivering cutting-edge products and memorable campaigns that resonate with audiences nationwide.
