Screwfix Click & Collect: Convenience in Just One Minute
Screwfix, a leading omnichannel retailer catering to tradespeople, is enhancing its marketing efforts with a new campaign by Five by Five. This campaign emphasizes the unparalleled efficiency of Screwfix’s one-minute Click & Collect service, available through the Screwfix app.
The Need for Speed in Trade Shopping
For busy tradespeople, convenience and time-saving are essential. Screwfix understands this need and has designed its Click & Collect service to cater precisely to these demands. Whether you’re planning ahead by adding items to your basket the night before or facing an unexpected, last-minute emergency, Screwfix’s Click & Collect service ensures you can pick up your order in as little as one minute after checking in with the app.
Building on Previous Success
The latest campaign installment follows the success of last summer’s Screwfix Sprint campaign, which marked the brand’s initial venture into influencer marketing. Set to the catchy tune of Matthew Wilder’s ‘80s hit “Break My Stride,” the new TV commercial showcases how simple and quick Click & Collect can be. By using the app to check in upon arrival, customers alert Screwfix staff to prepare their orders, ensuring a smooth and swift collection process.
A Fun and Engaging Approach
In the TVC, tradespeople are seen dancing their way to the store to pick up supplies, passing by popular influencer Spudman—a nod to the engaging content being shared across Spudman’s and Screwfix’s social media accounts. This light-hearted and memorable approach demonstrates Screwfix’s understanding of its target market, blending efficiency with entertainment.
Learning and Improving
By building on last year’s campaign, Screwfix and Five by Five have leveraged their previous experiences to enhance the current campaign’s effectiveness and efficiency. This iterative approach ensures that the campaign resonates well with the audience and delivers the intended message more powerfully.
Comprehensive Campaign Reach
The Click & Collect campaign will be visible across a wide range of media channels, including TV, Video on Demand (VOD), radio, press, social media, YouTube, and display advertising. This extensive reach ensures that the message of convenience and efficiency is communicated effectively to tradespeople everywhere.
Why Choose Screwfix Click & Collect?
- Speed: Collect your items in as little as one minute by checking in with the app.
- Convenience: Whether pre-planning or dealing with emergencies, Click & Collect fits seamlessly into your busy schedule.
- Efficiency: Alert Screwfix staff with the app check-in, ensuring your order is ready upon arrival.
- Engagement: Enjoy a fun and memorable shopping experience with Screwfix’s innovative campaigns.
Conclusion
Screwfix’s one-minute Click & Collect service revolutionizes how tradespeople shop, offering unparalleled speed and convenience. With this latest campaign, Screwfix continues to demonstrate its commitment to meeting the needs of its customers in a fun, engaging, and highly efficient manner. Don’t miss out on the benefits—use the Screwfix app and experience the fastest Click & Collect service today.
