ServiceNow “Put AI To Work For People” Campaign Featuring Idris Elba
BBDO has launched an exciting new campaign for ServiceNow featuring the renowned actor Idris Elba, showcasing how the company is putting AI to work for people. This campaign emphasizes ServiceNow’s mission to enhance work productivity and transform businesses through AI.
ServiceNow is on a “rocket ship” trajectory, rapidly growing to become one of the most significant players in the tech world. With a market cap comparable to Airbnb and Spotify combined, ServiceNow recently achieved a major milestone of $10 billion in revenue, aiming for $15 billion annually by 2026. Led by CEO Bill McDermott, one of the most well-known tech CEOs, ServiceNow aspires to become the defining enterprise software company of the 21st century.
Building a Brand to Match Their Success
To align with its business and product success, ServiceNow aims to build a brand that matches its promise. This effort began with “The World Works with ServiceNow™” campaign in 2021, which has grown significantly since. The new “Put AI to Work for People” campaign, created by BBDO, represents the next big step for the brand.
Idris Elba: The Ultimate CEO
AI presents a significant opportunity for ServiceNow, and the company is making that known with its biggest campaign to date, featuring the multitalented actor, philanthropist, and businessman, Idris Elba. In the campaign, Idris assumes the role of the ultimate CEO, investigating why work isn’t working as it could and explaining how the ServiceNow platform helps people work better with AI, making everything work better.
BBDO Executive Creative Director, Greg Ketchum, stated: “So much of the talk around AI right now is just about cold and rational productivity gains. Our solve was to make an AI campaign that actually puts people first — using the warmth, wit, and charm of Idris Elba to tell that story.”
ServiceNow Chief Brand Officer, Jim Lesser, added: “Idris Elba is the perfect brand ambassador for ServiceNow. Similar to our platform, he’s known as an actor, but he does so much more. He’s a CEO, transformational leader, and even a world-class DJ. Similarly, we’re known for our roots in IT, but we are THE AI platform for business transformation.”
The Campaign Rollout
The “Put AI to Work for People” campaign showcases ServiceNow’s dedication to improving work processes through AI. With Idris Elba as the face of the campaign, it highlights the company’s vision of putting people first, using AI to enhance productivity and work experiences.
This professional campaign titled “Put AI To Work For People” was published in the United States in May 2024. It was created for the brand ServiceNow by the ad agency BBDO. This digital and direct media campaign is related to the Electronics, Technology, Office Equipment, and Professional Services industries and contains one media asset.
Conclusion
ServiceNow’s “Put AI to Work for People” campaign is a significant step in highlighting the company’s commitment to using AI to enhance work experiences. With the charismatic Idris Elba leading the campaign, ServiceNow effectively communicates the importance of putting people at the center of AI-driven productivity improvements. This campaign marks a pivotal moment for ServiceNow as it continues to redefine the role of AI in the workplace.
