Seventh Generation Human Nature vs. Nature Nature: Embracing Eco-Friendly Cleaning
It’s in human nature to make a mess, but it’s in Seventh Generation’s nature to clean it up. Today, Seventh Generation launched the “Human Nature vs. Nature Nature” campaign, highlighting the effectiveness of its bio-based cleaning products. The campaign underscores that these products tackle everyday messes not despite being green, but precisely because they are green.
A New Approach to Green Advertising
The campaign features two new ad spots that focus on Seventh Generation’s liquid laundry detergent and dishwasher detergent packs. Created in collaboration with creative agency Mother New York, these spots depart from the traditional “green” ad aesthetic. Instead, they emphasize the efficacy of Seventh Generation’s bio-based products in a familiar and engaging format.
Educating Consumers on Eco-Friendly Choices
A recent survey conducted by OnePoll on behalf of Seventh Generation revealed that many Americans are not well-informed about the ingredients in their everyday cleaning products. Notably, Gen Z feels the least informed. The survey also found that almost half of Americans believe it shouldn’t be the consumers’ responsibility to worry about the safety of the products they purchase.
Seventh Generation aims to address these concerns by offering powerful, eco-friendly cleaning products that are safe for both families and the planet. All products in the campaign have the EPA Safer Choice certification, reinforcing the brand’s commitment to safety and environmental responsibility.
The Power of Bio-Based Products
The “Human Nature vs. Nature Nature” campaign showcases the cleaning power of Seventh Generation’s bio-based products. These products are designed to handle the messes of everyday life while being gentle on the environment. By using plant-based ingredients, Seventh Generation ensures that their products are both effective and sustainable.
Campaign Highlights
- Liquid Laundry Detergent: The campaign’s 30-second spot for the liquid laundry detergent emphasizes its powerful cleaning action, demonstrating that eco-friendly products can be just as effective as conventional ones.
- Dishwasher Detergent Packs: Another 30-second spot focuses on the dishwasher detergent packs, highlighting their ability to tackle tough dish stains with bio-based ingredients.
Both ads aim to shift consumer perception, showing that going green doesn’t mean compromising on performance.
A Commitment to Sustainability
Seventh Generation’s new visual world, created by Mother New York, is designed to resonate with consumers who care about the environment but also demand effective cleaning solutions. The campaign reinforces the message that eco-friendly products can deliver superior results, making it easier for consumers to make sustainable choices without sacrificing quality.
Conclusion
Seventh Generation’s “Human Nature vs. Nature Nature” campaign is a bold step in redefining green advertising. By focusing on the cleaning power of bio-based products, the campaign aims to educate and empower consumers to make informed choices. Seventh Generation continues to lead the way in creating safe, effective, and sustainable cleaning products that protect both families and the planet.
This professional campaign titled “Human Nature vs. Nature Nature” was published in the United States in April 2024. Created for Seventh Generation by Mother New York, it highlights the brand’s dedication to sustainability and innovation in the household products industry.
