When it comes to managing financial emergencies or fulfilling small needs, gold loans emerge as a popular choice. With numerous players in the market, achieving top-of-mind recall is crucial. That’s where Shriram Finance steps in, aiming to be the first name that comes to mind when considering pledging gold.
In a light-hearted manner, the campaign draws parallels between everyday forgetfulness and the importance of remembering Shriram Finance for gold loans.
The campaign, titled ‘Forget anything, but don’t forget this,” was launched in India during September–October 2023. It was designed for Shriram Finance with the primary objective of enhancing brand recall among potential customers. The campaign employs a humorous approach to remind customers of the reliability and convenience of Shriram Finance Gold Loan services.
Published in multiple languages, including English and six regional languages, the campaign comprises four media assets, including digital films and TV commercials. By catering to diverse linguistic preferences, Shriram Finance ensures widespread reach and relevance across India.
Additionally, a previous campaign titled ‘Don’t forget this!’ was launched in January 2018, showcasing Shriram Finance’s commitment to providing essential financial solutions. Created by ad agency Simple Advertising Ideas, this digital and film media campaign reinforced the brand’s presence in the finance industry with four compelling media assets.
With its engaging and relatable content, Shriram Finance effectively communicates the message of reliability and trustworthiness to its target audience. By addressing common lapses in memory while emphasizing the importance of remembering Shriram Finance for gold loans, the campaign establishes a strong connection with customers.
As a leading player in the consumer finance sector, Shriram Finance continues to innovate and adapt its marketing strategies to resonate with the evolving needs and preferences of customers. Through impactful campaigns like ‘Forget anything, but don’t forget this,’ the brand reinforces its position as a trusted partner for individuals seeking financial assistance.
