In their latest campaign, The Foundation to Combat Antisemitism (FCAS) has teamed up with Dr. Clarence B. Jones to shed light on the damaging impact of silence in the face of hate. Created by Quantasy + Associates, this powerful message aims to inspire viewers to break their silence and take a stand against discrimination.
Titled “Silence,” the campaign features Dr. Clarence B. Jones, renowned for his collaboration with Dr. Martin Luther King Jr. on the iconic “I Have a Dream” speech. In a poignant moment, Dr. Jones reflects on what Dr. King would write today, emphasizing the urgent need to continue the fight against injustice.
This marks FCAS’s debut ad during a major event like the big game, signaling a significant step in their mission to combat all forms of hate. The commercial showcases individuals from diverse backgrounds coming together to confront hatred head-on, emphasizing the power of collective action in driving positive change.
With two compelling media assets, this campaign delivers a thought-provoking message that resonates with audiences across the nation. By highlighting the role of silence in perpetuating discrimination, FCAS and Dr. Clarence B. Jones aim to ignite conversations and inspire individuals to speak out against injustice.
Published in the United States in February 2024, this campaign represents a pivotal moment in the fight against hate. Through collaboration with Quantasy + Associates, FCAS continues to leverage the power of storytelling and advocacy to create a more inclusive and compassionate society.
In conclusion, “Silence” serves as a poignant reminder of the importance of raising our voices against hatred and bigotry. As Dr. Clarence B. Jones aptly puts it, silence only fuels the flames of intolerance, while speaking out can ignite the flames of positive change. Let’s heed this call to action and stand together in solidarity against hate.
