As KrisFlyer celebrates its 25th anniversary this February, Singapore Airlines embarks on a nostalgic journey with the launch of a captivating film titled ‘Celebrating 25 years of making every experience miles better’. Crafted in collaboration with TBWA\Singapore and Cutscene, this 60-second feature promises to enchant audiences across Instagram, Facebook, and YouTube.
The heartwarming narrative unfolds through the eyes of a young girl, courageously stepping through life’s diverse doors, each representing a unique experience enriched by KrisFlyer rewards. From the exhilaration of her maiden plane journey to the enchantment of glamping adventures, and from discovering personal style to cherished moments with her father aboard a yacht, the film beautifully captures the essence of KrisFlyer’s journey.
Beyond its cinematic allure, the film serves as a poignant tribute to KrisFlyer’s evolution from a mere Frequent Flyer Programme to a lifestyle rewards platform, deeply embedded in the fabric of everyday life. Since its inception in 1999, KrisFlyer has transcended boundaries, seamlessly integrating travel rewards into daily experiences, enriching the lives of its members and making every moment truly extraordinary.
Titled ‘STEP INTO DOORS OF DISCOVERY,’ this professional campaign is a testament to Singapore Airlines’ commitment to innovation and excellence. Published in Singapore in February 2024, the campaign, created by the esteemed ad agency TBWA\Singapore, encompasses digital and film media, offering audiences a glimpse into the transformative power of KrisFlyer rewards.
As Singapore Airlines continues to redefine the travel experience, ‘STEP INTO DOORS OF DISCOVERY’ stands as a testament to the brand’s unwavering dedication to enriching lives and creating lasting memories. Join us on this enchanting journey as we celebrate 25 years of KrisFlyer rewards and embark on new adventures together.
