Singapore Tourism Board: Transforming Global Landscapes with 3D Billboards
In a bold move to capture the essence of Singapore’s vibrant culture and unique experiences, the Singapore Tourism Board (STB) has teamed up with BBH Singapore and The Shophouse @ Publicis to unveil a series of captivating 3D out-of-home billboards in major cities worldwide. From the bustling streets of New York City’s Times Square to the iconic landmarks of London’s Piccadilly Circus, these billboards serve as larger-than-life invitations for travelers to explore the wonders of Singapore.
Passion Made Possible: The Essence of Singapore
At the heart of STB’s ‘Made in Singapore’ campaign lies the ethos of ‘Passion Made Possible’ – a destination brand that celebrates the extraordinary in the ordinary. Through immersive storytelling and innovative design, the campaign seeks to showcase Singapore’s diverse offerings, from its bustling urban landscapes to its serene natural beauty.
Whimsical Experiences in 3D
The 3D out-of-home billboards serve as visual spectacles, each capturing a unique facet of Singaporean life in a whimsical and unexpected manner. From iconic landmarks to hidden gems, these billboards offer a glimpse into the vibrant tapestry of experiences that await visitors in Singapore. Whether it’s a stroll through the lush gardens, a shopping spree in the bustling markets, or an evening of mesmerizing performances, each billboard invites viewers to embark on a journey of discovery.
Surprising the World
Khairul Mondzi, Executive Creative Director at BBH Singapore, explains, “This ‘global tour’ unveils to the world the essence of Singapore through a collection of experiences – iconic and lesser-known alike – in an unexpected, surprising way. Forget what you know about gardens, window shopping, and performance art: STB’s new 3D billboards might surprise you in ways beyond the ordinary.”
Inspiring Travel Through Immersive Experiences
Choo Huei Miin, Director of Brand at Singapore Tourism Board, shares the motivation behind the campaign: “Leveraging these immersive 3D out-of-home billboards, our aim was to capture the imagination of our travelers by transforming everyday moments into unique experiences Singapore has to offer. We hope this visual treat showcases the best of destination Singapore to the world and captivates audiences in key target markets with our vibrant culture, food, nature, and show-stopping futuristic landscapes.”
A Visual Feast for the Senses
The ‘Made In Singapore – 3D billboards’ campaign represents a convergence of creativity, innovation, and cultural richness. By leveraging the power of immersive storytelling and cutting-edge technology, STB aims to inspire travelers to explore Singapore and discover the magic that awaits within its borders.
Conclusion: Inviting the World to Singapore
As the world emerges from unprecedented challenges, the ‘Made In Singapore – 3D billboards’ campaign serves as a beacon of hope and inspiration. Through its whimsical portrayal of Singaporean life, STB aims to spark curiosity, ignite wanderlust, and invite travelers from around the globe to experience the wonders of Singapore firsthand. With each billboard standing as a testament to the country’s vibrant culture and endless possibilities, STB reaffirms its commitment to showcasing Singapore as a destination like no other.
