Hey there, snack enthusiasts! If you’re gearing up for this year’s Big Game, get ready for a game-changer from Jif that’s sure to shake up your snack game. They’re on a mission to rescue the humble celery stick from obscurity with their bold new campaign, #SaveTheCelery.
A New Twist on Game Day Snacking: Picture this: it’s game day, and you’re diving into a plate of delicious chicken wings. But what about the often-neglected sidekick, the celery stick? According to recent stats, only 14% of people actually prefer celery with their wings. That’s where Jif comes in, swooping in to save the day with their ingenious #SaveTheCelery campaign.
Disrupting the Status Quo: With their latest campaign, Jif is challenging the status quo and shining a spotlight on the underappreciated veggie. Teaming up with creative agency BBH USA and PSOne, they’re pulling out all the stops to give celery the recognition it deserves. The goal? To transform celery from a castaway to an irresistible snack, all with the help of Jif peanut butter.
Heartfelt Messages, Crunchy Snacks: The #SaveTheCelery campaign isn’t just about promoting a product—it’s about making a statement. Through heartstring-pulling ads and clever messaging, Jif is urging snack lovers everywhere to rethink their celery game. And as a sweet incentive, they’re even offering a free jar of Jif peanut butter to wing enthusiasts, showing just how serious they are about saving the celery.
A Creative Collaboration: Behind the scenes, the creative minds at BBH USA and PSOne are working tirelessly to bring the #SaveTheCelery campaign to life. From brainstorming bold ideas to crafting compelling ads, it’s a collaborative effort aimed at making a big impact during this year’s Big Game festivities.
Passionate About Celery: Believe it or not, the team behind the #SaveTheCelery campaign is truly passionate about their cause. From creative directors to copywriters, everyone is getting in on the celery craze. After all, who knew that a seemingly tasteless vegetable could inspire such dedication?
Conclusion: So, if you’re tired of seeing celery go to waste at your game day parties, it’s time to join the movement and #SaveTheCelery. With Jif leading the charge, there’s never been a better time to give this crunchy veggie the love and attention it deserves. After all, with a dollop of Jif peanut butter, celery becomes a snack worth celebrating!
