Life is full of surprises, isn’t it? Whether it’s unexpected car repairs, a broken appliance, or a sudden medical expense, there are times when we all could use a little financial assistance. That’s where Snap Finance comes in.
Snap Finance specializes in lease-to-own and loan services, providing flexible payment options to help you navigate life’s unexpected expenses. And to boost brand recognition, they recently launched a new ad campaign titled “When Life Happens.”
The campaign, developed by the ad agency Stories With Purpose, aims to strike a balance between humor and relatability. After all, dealing with unexpected expenses can be stressful, but Snap Finance wants to show that they’re here to help make things a little easier.
The series of ads featured in the campaign are designed to showcase scenarios that many of us can relate to. From a broken-down car to a leaky roof, the ads highlight the everyday challenges that can arise and the relief that comes with having a financial solution like Snap Finance.
One of the key messages of the campaign is the convenience and accessibility of Snap Finance’s services. With their easy approval process, customers can apply for financing quickly and easily, whether they’re at home or on the go. The campaign demonstrates this by showcasing the seamless experience of using Snap Finance’s mobile app and website.
The main ad, which is 30 seconds long, sets the tone for the campaign and introduces viewers to the various scenarios where Snap Finance can help. Additionally, two 15-second ads provide more specific examples of how Snap Finance can assist with different types of expenses.
One of the standout features of Snap Finance’s services is their “shop now, pay later” option, which allows customers to make purchases and pay over time. This feature is highlighted throughout the campaign, emphasizing the flexibility and convenience that Snap Finance offers.
Overall, the “When Life Happens” campaign is designed to resonate with potential customers by showcasing real-life situations and demonstrating how Snap Finance can provide a solution when unexpected expenses arise. By combining humor, relatability, and a focus on accessibility, Snap Finance aims to connect with consumers and boost brand recognition in the competitive financial services industry.
So, the next time life throws you a curveball, remember that Snap Finance is here to help you navigate through it. Watch the “When Life Happens” campaign today and discover how Snap Finance can make managing unexpected expenses a little bit easier.
