SNICKERS®, a proud member of the Mars family, is revolutionizing the way fans experience flavor with the introduction of the innovative Tastebud Training program. This initiative is designed to prepare enthusiasts for the epic taste of SNICKERS’ latest protein bar innovation, the SNICKERS Hi Protein. Partnering with actor, comedian, and host Joel McHale, SNICKERS aims to inspire more moments of everyday happiness through this unique and entertaining training experience.
Joel McHale, known for his wit and humor, has teamed up with Mars and SNICKERS Hi Protein to unveil the first-ever SNICKERS Tastebud Training program. As a self-proclaimed SNICKERS fan and fitness enthusiast, McHale brings his comedic flair to the training sessions, making the journey to epic flavor both enjoyable and entertaining.
In McHale’s words, “Being an actor and comedian, my mouth is one of my most important assets, but my tastebuds have been seriously overlooked for too long. Thanks to SNICKERS Hi Protein and the brand’s Tastebud Training program, that changes now.”
While the Tastebud Training program might not boast scientific backing, it’s backed by the charismatic Joel McHale, offering fans a delightful and light-hearted approach to preparing their tastebuds for the bold flavors of SNICKERS Hi Protein. The program comprises four distinct and amusing training exercises designed to enhance the flavor experience:
- Face Flex: Kick off your tastebud workout with a dynamic warm-up by stretching your face muscles, ensuring you’re ready for the flavor challenge without risking a face muscle pull.
- Lip Trill: Loosen up your lips with a quick session of 3 sets and 5 reps, priming your tastebuds for an enhanced flavor intake.
- Bar Bites: Take a few satisfying bites of SNICKERS Hi Protein, delivering a substantial 20g of protein per bar. It’s a unique way to infuse epic flavor into your fitness routine.
- Satisfied Smile: Conclude your tastebud workout with a low-intensity cooldown—smile and revel in the satisfaction of a flavor receptor recovery.
This professional campaign, aptly titled the ‘Tastebud Training Program,’ was launched in the United States in November 2023. Created for the brands Mars and Snickers by the renowned ad agency Weber Shandwick, this integrated medium campaign promises a delightful and flavorful journey for SNICKERS enthusiasts. The campaign not only introduces the exciting SNICKERS Hi Protein but also adds a touch of humor to the world of fitness and flavor exploration, making it an engaging experience for fans of the iconic chocolate bar.
