Get ready to embark on a flavorful journey with Snickers as they take to the skies with their latest campaign, “Hungry Skies.” Buckle up, because this high-flying adventure promises to deliver laughs and satisfaction in equal measure.
Snickers, known as one of the world’s best-selling chocolate bars and a proud member of Mars, Inc., is no stranger to satisfying cravings. Now, they’re extending their reach to the friendly skies with a campaign that celebrates the quirks and frustrations of air travel.
Picture this: you’re settling into your seat, preparing for takeoff, when suddenly, you’re hit with a wave of hunger. That’s where Snickers comes in. Their “Hungry Skies” campaign aims to showcase Snickers as the ultimate travel companion, providing a delicious solution for those moments when you’re feeling less than yourself.
From in-seat yoga to incessant call button pressing, Snickers captures the chaos of air travel with humor and wit. Created in collaboration with BBDO New York, the campaign brings to life the relatable scenarios that passengers and flight crews encounter while soaring through the skies.
Last year, Snickers experienced global growth of over 13%, and the “Hungry Skies” campaign is poised to build on that success. With its lighthearted approach and universal appeal, Snickers aims to recruit millions of consumers to their iconic chocolate portfolio.
So, the next time you find yourself navigating the turbulence of air travel, remember to pack a Snickers. With “Hungry Skies,” satisfaction is just a bite away. Welcome aboard!
