SOREC Let’s Play Responsible: Promoting Safe Gambling Practices
In a world where the allure of horse racing can be captivating and tempting, the Société Royale d’Encouragement du Cheval (SOREC) is taking a stand to promote responsible gambling. With their latest campaign, “Let’s play responsible,” SOREC aims to direct horse racing enthusiasts towards controlled and non-harmful gambling practices. This initiative underscores SOREC’s commitment to being a socially responsible company dedicated to the well-being of its customers and the community.
Goals of the Campaign
The primary objectives of the “Let’s play responsible” campaign are twofold:
- Promote Safe Gambling Practices: Encourage horse racing enthusiasts to engage in controlled and responsible gambling.
- Highlight SOREC’s Commitment: Showcase SOREC as a socially responsible organization that prioritizes the health and safety of its customers and community.
Creative Concept
The creative idea behind this campaign draws an analogy between swimming in the sea and horse racing. By linking sea-related advice to healthy gambling practices, the campaign aims to creatively and forcefully highlight the importance of caution, wisdom, and responsibility in gambling.
Navigating the World of Gambling
The world of horse racing is undoubtedly exciting, but it can also be risky if approached without discernment. Just as one must approach the waves with caution, it is equally important to exercise enlightened caution when engaging in gambling. The campaign invites everyone to explore the resonances between the sea and gambling:
- Changing Currents: The changing currents of the ocean reflect the ups and downs of gambling.
- Preventive Measures: Preventive measures at sea echo the financial limits that should be set for gambling.
- Respecting Rules: Respecting the rules of the sea aligns with the need to keep gambling from invading our daily lives.
Symbolic Language and Imagery
Using symbolic language, the campaign draws a powerful analogy between swimming in the sea and horse racing. It compares the accumulation of gambling tickets to waves, suggesting that, just as waves can lead to drowning, accumulating gambling tickets can lead to addiction risks or other dangers if responsible gambling principles are not respected. The ultimate goal is to encourage everyone to navigate the world of gambling with caution and a profound sense of responsibility.
Campaign Implementation
This professional campaign, titled “Let’s play responsible,” was published in Morocco in January 2024. Created by the ad agency Boomerang Communication, it utilizes digital and film media to reach a broad audience. The campaign’s message is clear: promoting responsible gambling practices is essential for ensuring the safety and well-being of everyone involved in horse racing.
Conclusion
SOREC’s “Let’s play responsible” campaign is a significant step towards fostering a culture of responsible gambling in the horse racing community. By drawing an analogy between the sea and gambling, the campaign effectively communicates the importance of caution, wisdom, and responsibility. SOREC continues to demonstrate its commitment to social responsibility, encouraging all horse racing enthusiasts to engage in gambling practices that are safe, controlled, and non-harmful.
