In the realm of city image films, where monotony often reigns with mundane drone shots and predictable scenes, the Stadt Ravensburg decided to embark on a unique endeavor — an image film that defied convention. The result? “Ravensburg – Better than ever,” a captivating and refreshing exploration of the city’s essence.
The film diverges from the typical formula of city image films, steering clear of the cliché shopping scenes and obligatory mayoral greetings. Instead, it introduces a novel concept — an old Ravensburger traversing through time to rediscover his home town. This creative approach, spanning almost four minutes, breathes life into the city, presenting Ravensburg in a light that is both enchanting and entertaining.
Accompanying the old Ravensburger on his journey unveils a tapestry of Ravensburg’s offerings, from the vibrant outdoor pool to the bustling sports scenes, lively clubs, and inviting restaurants. The film captures the essence of each location, providing a fresh perspective on the city’s diverse facets.
What sets this campaign apart is the narrative woven around the old Ravensburger’s experiences. As he navigates through familiar locales, the film imparts a sense of relatability and humor. Some situations are met with seamless adaptation, while others pose challenges, adding an element of entertainment that resonates with the viewers.
Published in December 2023, this professional campaign is a testament to the innovative vision of Stadt Ravensburg and the creative prowess of ad agency DREAMSCOPE GmbH. The two media assets encapsulate the charm and allure of Ravensburg in a way that transcends traditional city promotion.
“Ravensburg – Better than ever” emerges as more than just an image film; it becomes a narrative journey, a visual treat that invites both residents and outsiders to witness Ravensburg in a new light. The campaign not only serves the industries of Hospitality, Tourism, and Public Interest but also sets a benchmark for city branding, encouraging cities to explore unique and engaging avenues for showcasing their distinctive character. As Ravensburg asserts itself as “Better than ever,” the campaign invites everyone to join in the rediscovery of this historic and vibrant city.
