“A Taste of the Country” – Stork Brings Wholesome Delights to Mall of Africa
In the midst of the bustling Mall of Africa, Stork, the household name synonymous with quality, embarked on a heartwarming initiative to offer shoppers a moment of respite and a delightful taste of the country. The year 2023 had been a challenging one for many, and Stork sought to bring a touch of comfort and nourishment to shoppers through a distinctive interactive food experience centered around an innovative billboard.
Interactive Goodness: A Unique Culinary Experience
Imagine the scenario: shoppers, laden with bags and caught in the whirlwind of festive shopping, were randomly selected to partake in a unique culinary adventure. The interactive Stork billboard, strategically positioned at the heart of the mall, beckoned them to take a pause and immerse themselves in a little bit of country wholesomeness.
Real-Time Ordering and Delivery: Culinary Choices From the Country
Shoppers were not merely spectators; they became active participants in this one-of-a-kind experience. Invited to place orders through the interactive billboard, consumers were presented with three mouthwatering options, each representing a unique culinary offering from the country. The choices included a Gourmet Tramezzini from Whispering Pines, a Waffle Stack from Toadbury Hall, and The Fun Guy from Ground – all distinguished country venues situated outside of Johannesburg.
The magic unfolded within 60 seconds as the selected orders were seamlessly delivered in real-time, fresh from the country. Stork, with its deep connection to the essence of the country, turned a routine shopping experience into a memorable culinary journey.
Bringing the Country to the City: Stork’s Unique Approach
Danisa Parks, Marketing Manager for Stork South Africa, highlighted the significance of the country in Stork’s identity and consumer desires. “The country is at the heart of everything we do. It’s in our name. It’s what people want. So we leveraged a unique media opportunity to bring the country to the city,” she remarked.
Relishing “Wholesome Country Goodness”: A Culinary Triumph
Consumers who actively participated in this extraordinary experience were treated not just to a meal but to an embodiment of Stork’s brand essence – “Wholesome Country Goodness.” The campaign, aptly titled ‘A Taste of the Country,’ achieved its goal of infusing freshness, authenticity, and a sense of home into the busy lives of shoppers.
In collaboration with ad agencies Retroviral and The Hardy Boys, Stork’s Ambient and Outdoor media campaign successfully blended innovation, culinary delight, and a dash of country charm. As 2023 drew to a close, Stork left an indelible mark, turning a routine shopping trip into a memorable culinary escapade, delivering more than just food – delivering an experience of warmth and comfort.
