In the heart of Canada, a captivating scene unfolds as a mysterious figure presents the all-new 2024 Crosstrek Wilderness to a mesmerized audience. This marks the beginning of Subaru Canada’s latest advertising campaign, launched on March 18th. As Subaru’s first model year offering the Wilderness trim, it amplifies the ruggedness, capability, and utility of Canada’s favorite Crosstrek model. Building upon the success of last year’s “True Urban Legend” campaign, Subaru continues to redefine its brand with the “Behold The Wilderness” campaign. Developed in collaboration with Zulu Alpha Kilo, this campaign embodies the spirit of adventure and celebrates the untamed beauty of the great outdoors. Led by creative minds from Toronto and Vancouver, the campaign captures the mythic allure of the Crosstrek Wilderness, likening it to the legendary Sasquatch. With its versatile design, the Crosstrek Wilderness seamlessly transitions from city streets to rugged terrain, embodying the spirit of adventure for urban dwellers and outdoor enthusiasts alike. Subaru Canada’s “Behold The Wilderness” campaign invites viewers to embrace the call of the wild and experience the unparalleled thrill of exploration with the 2024 Crosstrek Wilderness. Experience the legend for yourself at your nearest Subaru dealership.
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