In the realm of mobile gaming, few names evoke as much excitement and anticipation as Supercell. As the Finnish gaming giant commemorates ten years of its hit mobile game Boom Beach, it’s pulling out all the stops with a new global campaign that promises to captivate both existing fans and newcomers alike.
Teaming up with Waste Creative, Supercell is launching a campaign that pays homage to a decade of Boom Beach, inviting players to join the celebration of what has become a cultural phenomenon in the gaming world. Dubbed ‘#Boomiversary’, this campaign is not just about marking the passage of time but also about honoring the vibrant community of players who have made Boom Beach their virtual home.
At the heart of the campaign is a stunning 60-second animated film that transports viewers into the world of Boom Beach like never before. Set against the backdrop of a sprawling diorama, the film brings to life a scene straight out of the game, complete with sandy shores, lush palm trees, and towering headquarters. But as the sky ignites with crimson hues and the tranquil beach transforms into a battlefield, viewers soon realize that there’s more to this celebration than meets the eye.
Enter Dr. T, the notorious villain of Boom Beach, whose mischievous grin hints at his role in orchestrating this peculiar anniversary tribute. As the camera pans out, revealing the elaborate cake that serves as the centerpiece of the diorama, it becomes clear that this confectionary creation is not meant to commemorate player victories but rather to immortalize their defeats. Dr. T’s diabolical plan unfolds before our eyes, casting a shadow over the once-idyllic scene and setting the stage for an epic showdown between players and their perennial adversary.
But the magic of the #Boomiversary campaign doesn’t stop there. To bring Dr. T’s vision to life, Waste teamed up with Emma Jayne Cake Design to create a real-life replica of the diorama in cake form. From the glistening gelatine sea to the sugary sand and intricate chocolate fondant landscape, every detail was meticulously crafted to capture the essence of Boom Beach in edible form.
The making of the cake was a feat of culinary engineering, with 3D-printed characters and buildings meticulously painted by hand and arranged on a four-meter beach set. Backlit perspex and textured cling film were used to recreate the sky and sea, while a motion control rig allowed for seamless filming from every angle.
As the #Boomiversary campaign unfolds across the United Kingdom and the United States, it invites players and fans to join in the celebration of a decade of Boom Beach. Whether you’re a seasoned veteran or a newcomer to the game, there’s something for everyone to enjoy in this epic tribute to one of mobile gaming’s most beloved titles.
