When it comes to Game Day, there’s one thing that truly stands out: the spread. And Takis® is here to help you amp up your game with their latest ad campaign, urging fans to ‘Face The Intensity.’ Directed by Michelle Pak and brought to life by agency TPN, this ad showcases the irresistible lineup of Takis® flavors, including the bold and spicy Intense Nacho and Fuego.
Sandra Kirkpatrick, Marketing Director for Takis®, expressed her delight with the collaboration, stating, “Partnering with Michelle on this project was a wonderful experience. Michelle really took the time to understand our brand, our intensity, while adding a modern and cool touch. Through her lens, she helped Takis visually come to life in a very exciting way.”
The commercial immerses viewers in the world of Takis®, with its low-end beat setting the tone for an epic Game Day spread. From dipping to serving and crunching over favorite dishes, Takis® offers a multitude of ways to enjoy its intense flavors. The spot features slo-mo shots of Takis® being poured and dipped, revealing a spread so immense that the only competition is a handful of Takis® itself.
Michelle Pak shared insights into the creative process, saying, “Takis® have a huge following. Their fanbase is passionate and dedicated to these flavor-dusted snacks, and we wanted to capture that intensity and fun in our film. ‘Throw Some Takis In It’ was a blast to bring to life. Not only were the flavors highlighted through the chips themselves, but we created an ownable space and style that is unique to Takis®.”
This professional campaign, titled ‘Face The Intensity,’ is making waves in the United States since its publication in February 2024. Created for the brand Takis® by the ad agency TPN, this film medium campaign celebrates the intensity and flavor of Takis® snacks, offering a tantalizing glimpse into the world of bold and spicy snacking.
