alenti, renowned for its rich and creamy gelato and sorbetto, has launched an engaging new campaign titled “Raise the Jar.” This campaign celebrates the distinctive qualities that make Talenti a standout brand, focusing on its unique slow cooking process and the use of authentic recipes. For instance, Talenti’s dulce de leche is crafted using a recipe from a real Argentinian grandma, highlighting the brand’s commitment to authenticity and quality.
The “Raise the Jar” campaign features the charming wit of Cooper, who brings the advertisements to life with his engaging personality. Talenti aims to elevate the gelato and sorbetto experience, much like Cooper elevates his craft. The advertisements spotlight some of the brand’s top items, showcasing the deliciously smooth and creamy Alphonso Mango Sorbetto and the indulgent Salted Caramel Truffle Gelato Layers.
Talenti is the #1 best-selling gelato and sorbetto brand in the U.S., and the campaign underscores this success by highlighting the superior quality of its products. Crafted with 100% natural ingredients, Talenti gelatos and sorbettos are available in grocery and retail stores nationwide, making them accessible for everyone to enjoy.
This professional campaign, titled “Raise the Jar,” was published in the United States in May 2024. It was created for the brand by the ad agency LOLA MullenLowe. The campaign is an integrated medium effort that spans across various platforms and media types. It is related to the Food and Household Products industries and includes two media assets.
Through this campaign, Talenti not only celebrates its exceptional products but also invites consumers to experience the brand’s dedication to quality and tradition. By highlighting the intricate processes and genuine recipes behind its offerings, Talenti “Raise the Jar” aims to deepen the connection with its audience and solidify its position as a leader in the gelato and sorbetto market.
Whether it’s the rich, layered flavors of the Salted Caramel Truffle Gelato Layers or the refreshing taste of Alphonso Mango Sorbetto, Talenti’s “Raise the Jar” campaign is a testament to the brand’s passion for creating exceptional frozen treats. So, next time you reach for a jar of Talenti, remember the care and craftsmanship that goes into every scoop, and join in raising the jar to celebrate the finest in gelato and sorbetto.
