In a world where technology reigns supreme, Tecsup, Peru’s leading technological institute, is asking the tough questions. As they celebrate 40 years of innovation, they’ve teamed up with Zavalita Brand Building to launch a thought-provoking campaign: “It’s techno, but it’s not logical.”
This isn’t your typical tech campaign. Instead of praising the wonders of technology, Tecsup is challenging the blind reliance on it. With social platforms like TikTok as their stage, they’re urging people to consider the deeper meaning of technology in our lives.
“It’s easy to get caught up in the hype of new gadgets and apps,” says a spokesperson for Tecsup. “But we need to remember that technology is just a tool – it’s not a solution to everything.”
The campaign encourages viewers to think critically about the role of technology in society. From the way we communicate to the way we work, technology has transformed every aspect of our lives. But is it always for the better?
Through a series of digital and film media assets, Tecsup and Zavalita Brand Building are sparking conversations about the true impact of technology. They’re reminding us that while technology can be powerful, it’s not always logical to rely on it blindly.
“We want people to take a step back and think about the bigger picture,” says the spokesperson. “Technology should enhance our lives, not control them.”
With its focus on education and technology, the campaign is resonating with audiences across Peru. It’s a reminder that while technology can be transformative, it’s important to approach it with a critical eye.
As Tecsup continues to lead the way in technological innovation, they’re also leading the conversation about the responsible use of technology. With “It’s techno, but it’s not logical,” they’re challenging us to think differently about the role of technology in our lives.
