Terre de Liens: Nurturing Earth, Sowing Hope
In the heart of France, amidst the picturesque landscapes that have long been the canvas of agricultural heritage, French NGO Terre de Liens is weaving a narrative of significance. Celebrating two decades of dedicated work in agricultural preservation, Terre de Liens has launched the compelling “Come Back Down to Earth” campaign, a clarion call echoing across the nation’s fields and farmlands.
The PLOAA Project: Shaping the Future of Farming
As the campaign unfolds, its release coincides with a pivotal moment in French agricultural discourse—the PLOAA project. This ambitious initiative, officially known as Pacte et une loi d’orientation et d’avenir Agricole, seeks to shape a comprehensive agreement and law addressing the critical challenges facing agriculture. From ensuring food sovereignty to facilitating generational renewal in farming, and adapting the sector to agro-ecological and climate change, PLOAA holds the key to France’s agricultural future.
“Come Back Down to Earth”: A Visual Ode to Farmers
Released on December 1, Terre de Liens’ campaign, crafted in collaboration with the agency STRIKE, features a poignant 90-second animated film. The narrative extends a warm invitation to audiences, urging them to reconnect with the Earth and fostering a newfound appreciation for the dedicated farmers who sustain us.
A Disturbing Reality: Farms Vanishing, Farmland Paved Over
In the French countryside, a disconcerting reality unfolds—almost 200 farms disappear weekly, and 50,000 hectares of precious farmland succumb to urbanization each year. The urgency is amplified by the impending retirement of one in three farmers within the next decade, with no successors in sight. The stakes are high, and the PLOAA project stands as a beacon of hope in steering France’s agriculture towards a sustainable and resilient future.
Terre de Liens: 20 Years of Steadfast Commitment
For two decades, Terre de Liens has been at the forefront of combating land speculation and championing generational renewal. In this time, the foundation has rescued over 300 farms and assisted 700 farmers in establishing sustainable projects. Supported by thousands of donors, Terre de Liens has become a driving force in preserving the essence of rural life.
The Crucial Debate: Critics and Concerns
Amidst the anticipation surrounding the PLOAA project, critics voice concerns that the proposed text falls short of addressing urgent needs. From making agricultural land more accessible for sustainable initiatives to curbing the impact of climate change, preserving biodiversity, and fostering the relocalization of food, the stakes demand robust and comprehensive solutions.
A Campaign that Echoes: ‘Come Back Down to Earth’
Published in France in December 2023, the “Come Back Down to Earth” campaign stands as a testament to Terre de Liens’ enduring commitment. Beyond an industrial or agricultural context, this Film medium campaign transcends into a collective call to action. It beckons individuals to reconnect with the land, appreciate the toil of farmers, and advocate for a future where sustainability and generational renewal thrive hand in hand. As the campaign unfolds, it’s not just an invitation—it’s a rallying cry for a future where the roots of agriculture run deep, nurturing the Earth and sowing seeds of hope for generations to come.
