Unlocking the Benefits of Connectivity with Tesco Mobile
Hey there, tech enthusiasts! Get ready to dive into the world of connectivity with Tesco Mobile’s latest campaign, “It Pays to be Connected.” Discover how staying connected to the Tesco Mobile community brings convenience, camaraderie, and so much more.
Spotlighting the Advantages of Connection
Tesco Mobile has just launched its new brand platform, shining a light on the benefits of being part of the Tesco Mobile community. With the tagline “It Pays to be Connected,” the campaign celebrates the myriad perks of staying connected in today’s digital age.
A Uniquely British Take on Connectivity
Crafted in collaboration with BBH London, the campaign offers a uniquely British perspective on connectivity. Through witty and relatable storytelling, Tesco Mobile showcases the joys of staying connected to local communities, powered by Tesco Mobile’s network.
From Group Chats to Global Roaming
In the campaign’s debut TV advert, titled “Pavement Pounders,” viewers are introduced to Kam, who finds himself hilariously tethered to his work’s running group chat, even while on holiday. Thanks to Tesco Mobile’s EU roaming benefits, Kam stays connected no matter where he goes, prompting him to make the switch to Tesco Mobile.
A Celebration of Human Connection
Rachel Swift, Chief Customer Officer at Tesco Mobile, emphasizes the brand’s commitment to fostering human connection. Whether it’s through EU roaming, frozen contracts, or reliable network coverage, Tesco Mobile strives to keep customers connected to their communities, near and far.
Bringing Relatable Moments to Life
Selma Ahmed and Genevieve Gransden, Creative Directors at BBH London, delve into the essence of everyday connectivity with humor and authenticity. From love-hate relationships with group chats to the unexpected bonds forged through technology, the campaign captures the essence of modern connectivity.
A New Era for Tesco Mobile
“It Pays to be Connected” marks the beginning of a new era for Tesco Mobile, where connectivity is celebrated as a cornerstone of modern living. As the campaign unfolds across TV, social media, print, and outdoor channels, Tesco Mobile invites customers to experience the benefits of staying connected firsthand.
Conclusion: Join the Tesco Mobile Community
As Tesco Mobile invites you to explore the perks of connectivity, remember that staying connected isn’t just about technology – it’s about forging meaningful connections with the world around us. So, why wait? Join the Tesco Mobile community today and discover a world of connectivity like never before.
Note: “It Pays to be Connected” was created for Tesco Mobile by ad agency BBH London, launching in the United Kingdom in April 2024, with a focus on integrated and outdoor media channels.
