The Museum for the United Nations – UN Live is making waves with its latest initiative, ‘Sounds Right’. This innovative project, launched in anticipation of Earth Day, is set to revolutionize the music industry while making a significant impact on nature conservation efforts worldwide.
‘Sounds Right’ is not just another music campaign; it’s a movement aimed at harnessing the power of music to protect our planet. By integrating sounds from nature into music compositions, this initiative seeks to raise awareness about the value of nature and inspire action to preserve it.
The concept is simple yet powerful: nature becomes an official artist, with her own profile on major streaming platforms. Listeners can contribute to conservation funding simply by enjoying music that incorporates natural sounds. Whether it’s the soothing rhythm of ocean waves, the gentle patter of rain, or the melodious chirping of birds, every listen helps support vital conservation projects in threatened ecosystems.
The roster of artists involved in ‘Sounds Right’ is as diverse as the ecosystems they represent. From Colombia to India, Norway to Indonesia, global musicians have come together to create tracks that feature sounds from their local environments. Icons like David Bowie and Ellie Goulding join forces with emerging talents like AURORA and UMI with V of BTS to deliver a unique auditory experience that celebrates the beauty of nature.
One standout example is Ellie Goulding’s “Brightest Blue – Nature Remix”, which transports listeners to the lush rainforests of Colombia with recordings from VozTerra. Brian Eno’s collaboration with David Bowie, “Get Real”, incorporates the raw sounds of hyenas and wild pigs, adding a visceral layer to the music. Each track tells a story of environmental significance, from the destructive impact of forest fires to the transformative power of subterranean ecosystems.
But ‘Sounds Right’ is more than just a collection of songs; it’s a call to action. Through follow-up initiatives like biomonitoring and sustainable behavior adoption, fans are encouraged to play an active role in conservation efforts. With projections estimating over $40 million in conservation funds and 600 million listeners within its first four years, the impact of ‘Sounds Right’ is poised to be substantial.
At a time when biodiversity loss is reaching critical levels, ‘Sounds Right’ offers a beacon of hope. By flipping our extractive relationship with nature and recognizing its integral role in creative expression, this initiative paves the way for a more harmonious relationship between humans and the natural world.
With the support of EarthPercent, a UK and US registered charity, funds raised through ‘Sounds Right’ will be directed to biodiversity conservation and restoration projects worldwide. Guided by an expert advisory panel comprising leading biologists, environmental activists, and Indigenous representatives, these funds will make a tangible difference in protecting our planet for future generations.
‘SOUNDS RIGHT’ is not just a campaign; it’s a movement. Join the chorus of voices advocating for nature conservation through music and make your contribution to a brighter, greener future.
