In a world inundated with traditional Christmas cards adorned with glitter and snowflakes, standing out requires a touch of innovation and creativity. In 2023, we embarked on a mission to revolutionize the holiday greetings game by merging technology with tradition, resulting in the creation of over 500 personalized AI voice poems.
The journey began with meticulous testing of dozens of prompt variants, refining the AI’s ability to craft stories with wit and understanding. Leveraging a Python script, the AI seamlessly generated texts, which were then automatically processed, named, coded, and transformed into audio files via a text-to-speech engine API. These files were then stored on the cloud, ready to be delivered in the form of festively packaged Christmas cards.
Distributed to over 500 recipients across Switzerland, Germany, and Austria, these talking Christmas cards arrived just in time to spread holiday cheer. As recipients opened their cards, personalized poems rang out, delighting them with a unique and memorable experience. A subsequent email invited recipients to a landing page where they could download their personalized poem and share it on social media or via messaging apps.
The impact was profound. Instead of being discarded like traditional cards, these innovative greetings found a permanent place on recipients’ desks, sparking conversations and spreading joy throughout the holiday season.
In December 2023, the campaign, aptly named ‘The Talking AI Xmas Card,’ made waves across Austria, Germany, and Switzerland, captivating audiences with its blend of design, technology, and personalization. This Design, Direct, and Integrated media campaign not only showcased the power of AI in redefining traditional practices but also demonstrated the potential for creativity to flourish in unexpected ways.
