Unveiling “The Princess Sale” by The We Love NYC Collection
Imagine a campaign that seamlessly blends viral controversy with creative merchandising – that’s precisely what The We Love NYC Collection has accomplished with “The Princess Sale.” This innovative initiative, crafted by Founders, the indie agency founded by Tanya De Poli & Checha Agost Carreño, is taking the fashion world by storm.
Behind the Scenes: First things first, let’s talk about the masterminds behind this captivating campaign. Founders, led by Tanya De Poli & Checha Agost Carreño, is the indie agency responsible for bringing “The Princess Sale” to life. With a knack for thinking outside the box, Founders has carved out a niche for itself in the world of creative advertising, and “The Princess Sale” is no exception.
The Concept: So, what exactly is “The Princess Sale,” you ask? Picture this: the iconic RONY (Rats of New York), a beloved character from The We Love NYC Collection, takes center stage in a viral photo that has taken the internet by storm. In a clever nod to the infamous #photogate incident involving Kate Middleton and her children, RONY is depicted sitting in the same spot, inviting viewers to partake in the “Princess Sale.”
Bringing It to Life: But “The Princess Sale” is more than just a clever photo op – it’s a full-fledged campaign that’s as dynamic as it is creative. Founders wasted no time capitalizing on the buzz surrounding the viral photo, crafting an integrated campaign that spans OOH, print, and social media channels. From eye-catching billboards to engaging social media posts, “The Princess Sale” is making waves across the digital landscape.
The Founders Touch: What sets Founders apart is their ability to think on their feet and react in real-time to cultural moments. By weaving the #photogate scandal into their campaign, Founders has once again demonstrated their knack for creating buzzworthy content that captures the zeitgeist of the moment.
A Legacy of Success: Let’s not forget Founders’ impressive track record. As the agency behind “WE♥️NYC,” considered one of the most successful campaigns in the history of the city, Founders knows a thing or two about creating impactful advertising. With “The Princess Sale,” they’re once again proving why they’re at the top of their game.
Conclusion: In summary, “The Princess Sale” by The We Love NYC Collection is more than just a campaign – it’s a testament to the power of creativity and innovation in advertising. Thanks to the creative genius of Founders, this campaign is making waves in the fashion industry and beyond. So, if you’re ready to experience fashion marketing like never before, don’t miss out on “The Princess Sale.” It’s a royal affair you won’t want to miss!
