Tillamook County Creamery Association (TCCA) isn’t just any dairy co-op. Nope, they’re the cream of the crop, the folks behind those delicious Tillamook® dairy products that you just can’t get enough of. And now, they’re shaking things up with their latest campaign, “Extraordinary Dairy.”
So, what’s the scoop? Well, picture this: a world where mediocre dairy is a thing of the past, where every bite of cheese, sip of milk, and spoonful of ice cream is an extraordinary experience. That’s the vision behind Tillamook’s new brand platform, challenging the status quo of the dairy category and setting the bar higher than ever before.
Teaming up with the creative geniuses at Leo Burnett, Tillamook is on a mission to elevate their already stellar reputation for delivering products that go above and beyond. And who better to lead the charge than the one and only Josh Gad? You might know him as the voice of Olaf in “Frozen” or the lovable LeFou in “Beauty and the Beast.” With Gad on board, Tillamook’s message is loud and clear: when it comes to dairy, settle for nothing less than extraordinary.
But what exactly does “Extraordinary Dairy” mean? For Tillamook, it’s all about quality, innovation, and a commitment to excellence. It’s about pushing boundaries, raising the bar, and giving dairy lovers a reason to celebrate every bite.
Now, let’s talk about the campaign itself. We’re talking TV spots, online videos, audio clips, and out-of-home ads—all designed to spread the word about Tillamook’s extraordinary offerings. Whether you’re tuning in to your favorite show, scrolling through your social feed, or cruising down the highway, you can’t escape the message: Tillamook is changing the game in the dairy aisle.
And here’s the best part: this isn’t just a one-time thing. Nope, “Extraordinary Dairy” is just the beginning of Tillamook’s quest to revolutionize the dairy industry. With Leo Burnett by their side, they’re ready to take on the competition, one delicious product at a time.
Published in the United States in May 2024, this campaign is more than just marketing—it’s a commitment to excellence, a promise to consumers, and a testament to Tillamook’s dedication to being extraordinary in everything they do.
So, the next time you’re craving a taste of something truly special, reach for Tillamook. Trust us, your taste buds will thank you.
