Tout Faire, in collaboration with BUY TBWA, launches a compelling campaign titled “Célébrons les artisans (Let’s celebrate tradespeople)” to spotlight the invaluable contributions of skilled tradespeople in France.
As the spotlight shifts to major international competitions, Tout Faire aims to shed light on the unsung heroes behind the scenes – the craftsmen, who demonstrate remarkable skills and dedication daily, essential for the nation’s progress.
Addressing Misconceptions:
Despite the enduring significance of the construction sector in preserving French heritage and contributing to economic growth, there exists a prevalent misconception among the public regarding the recognition and appreciation of skilled trades. This is highlighted in a comprehensive study conducted by Tout Faire in collaboration with OpinionWay, revealing a stark contrast between public perception and the reality perceived by tradespeople themselves.
Challenges Faced by Tradespeople:
The study underscores the challenges faced by tradespeople, including hiring difficulties and succession issues, fueled by misconceptions surrounding their profession. Despite their unwavering passion for their craft, many encounter obstacles in sustaining their businesses and envisioning a smooth transition to new ownership.
Campaign Initiatives:
Tout Faire has embarked on a multifaceted approach to modernize and promote skilled trades, exemplified by initiatives such as the “C’est du Pro” YouTube series and tailored training programs for store advisors. To amplify their advocacy, Tout Faire collaborates with BUY TBWA\ to develop a visually striking campaign featuring renowned photographer François Rousseau, showcasing the resilience and prowess of tradespeople through captivating imagery.
Celebrating Tradespeople:
A monumental tarpaulin, spanning over 350m2, serves as a tribute to the remarkable achievements of tradespeople, capturing the essence of their daily endeavors. Complemented by a poignant film produced by PICSPROD, the campaign celebrates the dedication and complexity of trades, reinforcing a positive narrative and underscoring their pivotal role in society.
Campaign Rollout:
The “Célébrons les artisans” campaign will be unveiled at the Tout Faire trade show in Lyon, marking the beginning of a long-term initiative spanning Tout Faire’s network of 450 outlets nationwide. Through experiential activations and immersive storytelling, the campaign aims to foster appreciation and recognition for tradespeople across France.
In conclusion, Tout Faire’s “Célébrons les artisans” campaign represents a concerted effort to elevate the status of skilled trades and debunk misconceptions surrounding the profession. By championing the resilience and expertise of tradespeople, Tout Faire underscores their indispensable role in shaping France’s industrial landscape.
This insightful campaign, crafted by ad agency BUY TBWA, signifies a commitment to celebrating the unsung heroes of the industrial and agricultural sectors, reaffirming Tout Faire’s dedication to driving positive change within the industry.
