Toyota Motor North America (TMNA) is making waves with its debut Super Bowl activation as the Official Automotive Partner of the NFL. The announcement comes with a flurry of exciting news, including partnerships with football legends Eli Manning and rising star Brock Purdy, as well as a highly anticipated return to Super Bowl airwaves.
Eli Manning and Brock Purdy Named National Partners: TMNA has enlisted the talents of Eli Manning and Brock Purdy as national partners. Manning, renowned for leading the New York Giants to two Super Bowl victories, will feature prominently in national content across digital and linear platforms, as well as engaging fan experiences in Las Vegas. His enduring partnership with Toyota extends back to 2004, making him a trusted face of the brand.
Meanwhile, Brock Purdy, emerging as a standout quarterback, has ascended to the national stage following a successful regional partnership with Toyota in Northern California. Purdy’s remarkable journey to the NFL playoffs and Super Bowl LVIII has solidified his position as a rising star in the league. Together, Manning and Purdy represent Toyota’s commitment to excellence both on and off the field.
Return to Super Bowl Air as Advertiser: After a brief hiatus in 2023, Toyota is making a triumphant return to Super Bowl airwaves with a captivating 30-second commercial slated to air during the game broadcast on CBS. This eagerly anticipated spot marks Toyota’s renewed presence in one of the most-watched television events of the year. Additionally, a separate ad titled “Undisclosed,” produced by Conill, Toyota’s Hispanic agency of record, will air during the Univision broadcast.
Eli Manning Meets the Tundra 1794 Edition: One of the highlights of Toyota’s Super Bowl campaign is the captivating narrative featuring Eli Manning and the Tundra 1794 Edition. This integrated campaign, crafted by Saatchi & Saatchi, showcases the fusion of Manning’s legacy with Toyota’s commitment to innovation and excellence in the automotive industry. With five compelling media assets, this campaign aims to captivate audiences nationwide.
As Toyota gears up for its Super Bowl debut, the excitement is palpable. With Eli Manning, Brock Purdy, and a captivating lineup of commercials, Toyota is poised to make a lasting impression on audiences, reinforcing its position as a leader in automotive innovation and storytelling.
In conclusion, Toyota’s Super Bowl activation promises to be a thrilling spectacle, combining the excitement of football with the innovation and creativity synonymous with the Toyota brand. Stay tuned as Toyota takes center stage during Super Bowl LVIII, delivering unforgettable experiences and engaging content for fans across the nation.
