Trainline, the leading European train and coach ticketing app, is extending its ‘Great Journeys Start with Trainline’ brand platform in Italy. The latest phase, featuring the campaign ‘New Realisations,’ combines CTV, OLV, OOH, and DOOH elements across Rome and Milan.
The 55-second spot delves into how Trainline streamlines the search for optimal train offers, inviting users to adopt a novel outlook on life’s intricacies. The campaign encourages viewers to make abstract realizations about mundane aspects, fostering a mindset shift towards appreciating life’s subtleties.
The narrative prompts viewers to contemplate unconventional thoughts, such as drawing parallels between blinking and clapping with one’s eyes or viewing shoes as portable floors. By associating these seemingly ordinary elements with unique perspectives, Trainline aims to emphasize the transformative power of embracing fresh realizations.
The ‘Great Journeys Start with Trainline’ platform initially launched in Italy in October, introducing the theme of ‘New Friendships.’ The current installment, ‘New Realisations,’ seeks to build on this foundation, positioning Trainline as more than a travel companion but as an enabler of broader perspectives.
The campaign unfolds against the backdrop of Rome and Milan, strategically using a mix of digital and out-of-home channels to reach a diverse audience. The engaging visuals and thought-provoking concepts aim to resonate with viewers, portraying Trainline as a catalyst for transformative travel experiences.
As travelers embark on their journeys, Trainline’s commitment to simplifying travel becomes intertwined with the discovery of new perspectives and appreciating the nuances of everyday life. ‘New Realisations’ underscores Trainline’s mission to go beyond transactional interactions, fostering a connection that transcends the act of purchasing tickets to encapsulate the essence of a fulfilling journey.
In essence, Trainline invites users to reimagine the ordinary, setting the stage for a voyage that extends beyond physical destinations—a journey where every realization, no matter how small, contributes to the richness of the travel experience. With ‘New Realisations,’ Trainline reinforces its role as a facilitator of not just transportation but also a catalyst for personal exploration and discovery.
