Tripictures Reforested Billboard: Saving the Amazon, One View at a Time
Hey there, eco-conscious movie buffs! Have you heard about Tripictures’ groundbreaking Reforested Billboard in Madrid? It’s not just about promoting a film – it’s about making a real difference in the Amazon rainforest. Let’s dive into the inspiring story behind this innovative campaign.
Planting Seeds of Change
Imagine a large billboard in the heart of Madrid, its purpose not just to advertise a film, but to help Save the Amazon. Tripictures set out on a mission to surpass 100,000 views of the trailer for “Emma and The Black Jaguar” while simultaneously reforesting an area of the Amazon devastated by deforestation.
Real Purpose, Real Communication
The objective was clear: to make a tangible impact on the Amazon and raise awareness about the urgent need for reforestation. Unlike fake views or CGI tricks, Tripictures opted for authenticity. As views of the trailer increased, a real forest was planted in the Colombian Amazon, mirroring the image displayed on the billboard.
A Mirror Image of Hope
The billboard initially showcased the devastation of the Amazon, serving as a stark reminder of the environmental challenges we face. However, as views of the trailer grew, the image transformed into a symbol of hope – a lush, reforested Amazon, brought back to life by real-world actions.
The Power of Collaboration
Published in April 2024, the ‘Reforested Billboard’ campaign is a testament to the power of collaboration between Tripictures and ad agency El Hombre del Paraguas. It’s not just about promoting a film; it’s about leveraging the platform to drive meaningful change and inspire others to take action.
Conclusion: Making Every View Count
At its core, the Reforested Billboard is a powerful reminder that every view, every action, matters. By combining film promotion with environmental activism, Tripictures has shown that entertainment can be a force for good. So, next time you watch a trailer or pass by a billboard, remember – you have the power to make a difference, one view at a time.
Note: The information provided is based on Tripictures’ official campaign announcement and the impact of the Reforested Billboard as of April 2024.
