Truist is making waves in the financial services industry with its latest campaign, “Unstoppable Together.” The campaign, developed in collaboration with creative partner StrawberryFrog, represents a significant shift in Truist’s creative strategy, emphasizing the brand’s commitment to delivering both financial expertise and genuine customer care.
The core message of the campaign revolves around Truist’s belief that when knowledge and care combine, clients feel unstoppable. This theme is brought to life through compelling storytelling, demonstrating how Truist teammates empower clients to achieve their financial goals with confidence and support.
Sherry Graziano, head of digital, client experience, and marketing for Truist, emphasizes the importance of care in the brand’s DNA. She explains that while care is a fundamental aspect of Truist’s identity, it’s the combination of knowledge and care that truly sets the brand apart in the eyes of consumers.
The campaign kicks off with a powerful TV spot titled “The Catch,” debuting during the Atlanta Braves’ home opener at Truist Park. The spot follows the journey of a young baseball player mentored by his coach, drawing parallels to the guidance and support provided by Truist to its clients. It emphasizes the idea that great things happen when knowledge and care converge, reinforcing Truist’s position as leaders in banking with an unwavering commitment to care.
While the TV spot premieres on April 5th, the campaign will also be showcased across social media and digital advertising platforms, starting April 3rd. Through a series of inspiring creative executions, Truist aims to highlight its comprehensive range of services and its dedication to delivering an exceptional banking experience that goes beyond the ordinary.
Scott Goodson, Founder and CEO of StrawberryFrog, expresses confidence in the longevity and impact of the “Unstoppable Together” campaign. He emphasizes that the campaign reflects Truist’s purpose-driven approach and resonates with what banking means to Americans today and in the future. Goodson believes that the campaign will strike a chord with audiences by capturing those meaningful moments in life where knowledgeable and caring support makes all the difference.
Overall, “Unstoppable Together” represents more than just a marketing campaign for Truist; it’s a testament to the brand’s commitment to empowering clients and fostering meaningful connections. With its blend of financial expertise and genuine care, Truist is poised to make a lasting impact in the finance industry and in the lives of its clients.
Published in the United States in April 2024, the campaign signals a new chapter for Truist, showcasing its dedication to driving positive change and helping clients achieve financial success, one meaningful interaction at a time.
