TUI Safety: A Global Film – A Cinematic Adventure in In-Flight Safety
Heists, car chases in parking garages, archaeological finds, and neo-noir capers power TUI’s captivating 4-minute in-flight movie, “Safety: A Global Film.” Created by Leo Burnett U.K., this innovative film puts a cinematic spin on finding emergency exit aisles while showcasing the diverse destinations TUI serves.
A Cinematic Journey Through Safety
The ad follows a passenger and her partner in crime—a flight attendant—through various roles in mysterious locations. As they navigate through thrilling scenarios, the film cleverly explains essential safety procedures such as fastening seat belts, putting devices on airplane mode, and stowing luggage. This approach not only informs but also entertains, making the safety briefing a memorable part of the travel experience.
Crafting a Global Narrative
Directed by Alicia MacDonald and produced by Missing Link Films, “Safety: A Global Film” is a testament to the power of creative storytelling. “What a great brief. This cracker has been a true labor of love from our brilliant TUI Team,” says Burnett CCO Mark Elwood. “Taking inspiration from popular film genres from across the globe—destinations for TUI—the attention to detail, the craft, and humor will hopefully entertain and inform our audience in equal measure. Please fasten your seatbelts and pay attention until the end of the film.”
Showcasing TUI’s Destinations
One of the film’s standout features is its ability to showcase many of TUI’s destinations through a series of cinematic genres. From neo-noir mysteries to adventurous archaeological finds, each scene transports viewers to different parts of the world, highlighting the diverse travel experiences TUI offers. This strategic storytelling not only emphasizes safety but also inspires wanderlust among passengers.
A Unique In-Flight Experience
“Safety: A Global Film” will be shown onboard all TUI Boeing 787 Dreamliner aircraft and selected Boeing 737s across many of the carrier’s European markets. By transforming the standard safety briefing into a mini cinematic adventure, TUI enhances the in-flight experience, making it both informative and enjoyable for passengers.
Conclusion
TUI’s “Safety: A Global Film” is a groundbreaking approach to in-flight safety videos. By blending thrilling cinematic elements with crucial safety information, TUI ensures that passengers are engaged and informed. This innovative campaign, created by Leo Burnett U.K., not only sets a new standard for safety briefings but also reinforces TUI’s commitment to providing an exceptional travel experience.
This professional campaign titled “Safety: A Global Film” was published in the United Kingdom in April 2024. Created for the brand TUI by ad agency Leo Burnett U.K., this film medium campaign is related to the Travel and Tourism industry and contains one media asset.
