In the vast expanse of the gaming world, where virtual adventures await at every turn, Ubisoft stands as a beacon of innovation and creativity. With each release, the renowned gaming giant brings forth new worlds to explore, quests to conquer, and challenges to overcome. Yet, amidst the excitement of digital realms, Ubisoft recognizes the importance of addressing real-world issues, particularly when it comes to environmental conservation. That’s why, in a groundbreaking collaboration with Oceana, the leading international ocean conservation organization, Ubisoft has embarked on a noble quest to preserve our planet’s precious marine ecosystems through an unprecedented charitable event – “Waves of Change.”
Set against the backdrop of Skull and Bones, Ubisoft’s latest gaming masterpiece, “Waves of Change” invites players to embark on a voyage across the vast expanse of the Indian Ocean, where every enemy defeated contributes to a greater cause. From February 16 to March 31, players are encouraged to join forces and vanquish foes as they navigate the high seas, with Ubisoft pledging to donate to Oceana for each triumph, aiming to raise an impressive sum of 300,000€ to support the preservation of underwater ecosystems.
At the helm of this ambitious endeavor is Biborg, a renowned French gaming creative agency selected by Ubisoft to orchestrate the operation and rally players behind the vital cause of ocean conservation. With their expertise in crafting compelling gaming experiences, Biborg’s teams have brought the initiative to life, designing all elements of the campaign’s communication, from the captivating visual identity to the engaging promotional film and the dedicated landing page.
But “Waves of Change” is more than just a charitable event; it’s a testament to the power of gaming to effect positive change in the world. By mobilizing Ubisoft’s vast gaming communities for the planet, the campaign embodies Ubisoft’s commitment to environmental stewardship, complementing its efforts to reduce carbon emissions and contribute to global carbon neutrality. With a science-based target aligned with the Paris Agreement and a mission to reduce absolute greenhouse gas emissions by 42% by 2030, Ubisoft is leading the charge towards a more sustainable future.
As the campaign gains momentum, voices from all corners join the chorus of support. From Jonathan BENDEL, Sr. WW Creator Campaigns Manager at Ubisoft, expressing pride in spotlighting Oceana’s vital missions, to Cyrian THOMAS, Lead Account Director at Biborg, emphasizing the project’s significance in uniting gaming and environmental advocacy, the message resounds clear – together, we can make a difference.
Indeed, the oceans are in peril, threatened by human-induced challenges like climate change, plastic pollution, overfishing, and habitat destruction. Yet, as “Waves of Change” reminds us, they are also resilient – and with the collective efforts of players, advocates, and organizations like Oceana and Ubisoft, we can forge a brighter future for our planet’s oceans.
So, as you embark on your gaming adventures in Skull and Bones, remember that every victory brings us one step closer to a world where our oceans thrive. Join the “Waves of Change” and be part of a movement that transcends virtual realms, making waves of impact in the real world.
For more information on “Waves of Change,” visit www.wavesofchange-charity.com.
