Unibail-Rodamco-Westfield’s “Costures Sant Andreu”: Celebrating Passionate Football Fans
The latest campaign by Spanish agency Probably for Unibail-Rodamco-Westfield honors the dedicated fans who elevate the sport of football to greatness. As an official sponsor of UE Sant Andreu, the shopping center is set to provide an innovative service to the fans and residents of Sant Andreu, reflecting their love for the local team.
A Space for Fans to Shine
Unibail-Rodamco-Westfield’s Westfield La Maquinista shopping center will offer fans a unique opportunity to create their official UESA kits using their own garments. The “Costures Sant Andreu” store, opening on Tuesday, 14th May, will be the first of its kind, allowing supporters to transform personal items—be it an old shirt, a cap, a tie, or a classic hoodie—into official club apparel. This service will be provided free of charge and by appointment, reinforcing the community spirit and engagement.
Celebrating Community Pride
The initiative is part of Westfield La Maquinista’s sponsorship of the local team, demonstrating a multinational corporation’s commitment to the community it serves. “Costures Sant Andreu” symbolizes the pride of the Sant Andreu neighborhood, offering a platform for the club to express itself and for fans to show their support in a personalized and meaningful way.
Campaign Highlights
Developed by Probably, the campaign features a 45-second digital and social media spot, complemented by outdoor, digital, and social media graphics. These materials highlight real people from the neighborhood who balance their passion for UESA with their everyday lives, showcasing the deep connection between the community and the club.
A Tribute to Football Fans
This campaign is a heartfelt tribute to the passionate supporters who contribute to the essence of football. By providing a space for fans to create personalized kits, Unibail-Rodamco-Westfield fosters a sense of belonging and pride within the Sant Andreu community. It’s a testament to the enduring relationship between the club, its fans, and the local neighborhood.
Professional Campaign Release
The “Costures Sant Andreu” campaign was published in Spain in May 2024. Created for Unibail-Rodamco-Westfield by ad agency Probably, this integrated medium campaign is related to the sports industry and features three media assets. It stands as a significant example of how brands can meaningfully engage with their communities and celebrate local passions.
Conclusion
Unibail-Rodamco-Westfield’s “Costures Sant Andreu” campaign is a powerful celebration of community, football, and fan dedication. By allowing supporters to design personalized UESA kits, the campaign bridges the gap between a multinational corporation and the local community it serves. It highlights the importance of fostering community pride and engaging with fans on a personal level, making it a remarkable initiative in the world of sports sponsorship and community relations.
