Uniqlo #unfelt Sensations: Redefining Comfort with AIRism Ultra Seamless Boxer Briefs
Uniqlo has taken a playful approach to introduce its AIRism Ultra Seamless Boxer Briefs through a series of captivating Instagram videos under the hashtag #unfelt sensations. Led by We Are Social’s Japan office, the campaign aims to spark conversations about the unparalleled comfort and perfect fit of the AIRism collection while engaging a global audience.
Creative Collaboration Across Continents
We Are Social’s Japan office spearheaded the creative efforts, collaborating with We Are Social Studios UK for production. The campaign’s content was shot in both London and New York, showcasing the versatility and global appeal of Uniqlo’s products.
Amplifying Comfort with Imagination
The #unfelt sensations campaign amplifies the lightness, stretchiness, and perfect-fit benefits of the AIRism collection. Through imaginative visuals and mischievous storytelling, the videos aim to convey the unparalleled comfort of the AIRism Ultra Seamless Boxer Briefs in a memorable and impactful way, ultimately driving in-store sampling.
Bringing Fictional Stories to Life
We Are Social’s creative team leveraged generative AI and reality to create three fictional stories, each illustrating the incredible lightness and stretchiness of the AIRism Ultra Seamless Boxer Briefs. In London, the boxers break through shop doors and soar into the sky, symbolizing their lightness and freedom. Meanwhile, in New York, the briefs dance playfully around the shops, showcasing their flexibility. In Tokyo, iconic black taxis are covered with the super-stretchy black boxer briefs, demonstrating their versatility and adaptability.
Global Video Push on Instagram
The campaign’s video content was strategically launched on both global and local Instagram accounts simultaneously in Tokyo, London, and New York, ensuring maximum visibility and engagement across key markets.
Conclusion: Redefining Comfort with #unfelt Sensations
Uniqlo’s #unfelt sensations campaign marks a creative endeavor to redefine comfort in the fashion industry. Through imaginative storytelling and captivating visuals, Uniqlo invites consumers to experience the unmatched comfort and perfect fit of the AIRism Ultra Seamless Boxer Briefs. This professional campaign, crafted by We Are Social Japan, highlights Uniqlo’s commitment to innovation and customer satisfaction in the ever-evolving world of fashion.
