Dentsu Creative proudly unveils the dynamic “Shake It Up” Campaign, a groundbreaking initiative for Valspar, the trailblazers of paint choice and mixing. With an inventive approach, Valspar aims to revolutionize the paint selection process and redefine the consumer experience, ushering in a new era of creativity and customization.
At the heart of the campaign lies the essence of paint mixing itself—the vigorous shaking that melds pigments with base paint. “Shake It Up” encapsulates the thrill of customization, offering customers the opportunity to choose from 2,000 pre-selected colors or leverage Valspar’s cutting-edge color-matching technology, boasting a staggering selection of around 2.2 million hues. The result? Bespoke paint formulations that are tailored to each individual’s unique preferences, poised to breathe life into any space they grace.
Central to the campaign’s narrative is a captivating 30-second ad, expertly directed by Sye Allen. Set in a mundane beige living room inhabited by a young family, the ad unfolds as the room pulsates and shakes with energy, eliciting surprised reactions from its occupants. Through a mesmerizing transformative journey, the once lackluster space undergoes a remarkable metamorphosis, blossoming into a vibrant teal oasis that symbolizes the essence of “Shake It Up”—infusing spaces with individuality, color, and vitality.
This professional campaign, aptly titled ‘Shake It Up,’ made its debut in the United Kingdom in March 2024, marking a pivotal moment in Valspar’s journey to redefine the paint selection landscape. Developed by the esteemed ad agency, Dentsu Creative, the campaign encompasses Design, Integrated, and Print media elements, offering consumers a multifaceted experience that resonates with the essence of their homes and gardens.
As consumers embark on their paint selection journey, Valspar’s “Shake It Up” Campaign stands as a beacon of innovation and inspiration, empowering individuals to unleash their creativity and transform their living spaces into personalized havens of expression. With Valspar, the possibilities are limitless, and every brushstroke is infused with the spirit of individuality and imagination.
So, join the movement and shake up your surroundings with Valspar’s revolutionary “Shake It Up” Campaign. Experience the magic of custom paint selection and witness the transformation of your living spaces into vibrant reflections of your unique style and personality.
