Inclusive Progress: Valuable 500 Launches SYNC25 Campaign for Disability Inclusion
A groundbreaking campaign, SYNC25, takes center stage as it paves the way for the world’s first accountability summit on disability inclusion. Conceived by adam&eveDDB and directed by Dan DiFelice in collaboration with Biscuit Filmworks, the launch film is a rallying call to the business community, urging them to accelerate efforts in ending disability exclusion. The SYNC25 accountability summit, scheduled for December 3, 2025, in Tokyo, seeks to foster transformative change through Synchronised Collective Action.
The Power of Collective Action: SYNC25 Unveiled
The launch film draws inspiration from the mesmerizing murmuration phenomenon, where large groups of birds, fishes, or insects move harmoniously. Depicting a synchronized display by swimmers, both with and without disabilities, the film serves as a metaphor for the beauty and impact of Synchronised Collective Action. It emphasizes the idea that extraordinary things unfold when people come together. With various versions and formats, the film ensures accessibility for diverse audiences.
Valuable 500’s Vision for Inclusion
The Valuable 500, a global organization comprising 500 partners committed to ending disability exclusion, entrusted adam&eveDDB with the SYNC25 campaign. At SYNC25, CEOs from these 528 businesses will converge to share insights, learn from failures, and set the stage for transformative change through collective action. The objective is clear: to make radical improvements in the lives of the 1.3 billion people living with disabilities.
A Call for Action: Disability Representation White Paper
Aligned with the SYNC25 campaign, the Valuable 500 recently published a white paper on disability representation in media, marketing, and product design. Developed in collaboration with Yale University and Open Inclusion, the paper emphasizes the need for a global standard and shared practices across industries. The campaign video showcases diverse disabled individuals, highlighting the beauty and power of synchronicity in disability representation.
Three Pillars of Transformation: Leadership, Reporting, Representation
The SYNC25 campaign echoes the Valuable 500’s ongoing efforts across three key Synchronised Collective Actions – Leadership, Reporting, and Representation. It emphasizes the importance of a shared, global standard to drive positive change in disability inclusion. The summit becomes a pivotal platform for CEOs to unite, learning from experiences and fostering unstoppable transformation through collaborative efforts.
Conclusion: A Bold Step Towards Inclusion
In conclusion, the SYNC25 campaign by Valuable 500 stands as a bold step towards fostering inclusivity on a global scale. As businesses unite under the banner of Synchronised Collective Action, the summit promises to be a catalyst for transformative change. The SYNC25 launch film, with its captivating metaphor and powerful visuals, encapsulates the essence of the movement, inviting businesses to join hands in building a more inclusive world.